INTRODUCTION FOR SUPERCHARGE YOUR MARKETING STRATEGY WITH AI, GOOGLE ADS AND ANALYTICS, SEO, BRANDING AND SOCIAL MEDIA MASTERY

In today’s fast-paced digital world, businesses and marketers need to stay ahead of the curve to effectively reach their target audience and drive growth. The “Supercharge your marketing strategy with AI, Google ads, SEOand Social Media Mastery ” training program offers a comprehensive and dynamic learning experience, equipping participants with the essential skills and knowledge to excel in social media marketing, AI tools, content development, SEO, Google Ads, and social media branding.

This training program is designed to empower individuals with the expertise and strategies required to navigate the ever-changing digital landscape. Whether you are a seasoned marketer or a beginner looking to establish your brand presence, this program caters to professionals from all levels of expertise.

Key Features:

Social Media Marketing: Gain an in-depth understanding of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. Learn how to develop effective marketing campaigns, optimize content for engagement, and leverage advanced strategies to maximize reach and conversions.

AI Tools for Marketing: Discover the transformative potential of artificial intelligence in marketing. Explore cutting-edge AI tools and platforms that can automate tasks, enhance customer insights, and optimize marketing campaigns for better results.

Content Development: Learn the art of creating compelling and engaging content that resonates with your target audience. Understand content strategy, storytelling techniques, and best practices for content creation across different platforms.

SEO (Search Engine Optimization): Explore the fundamentals of SEO and learn how to optimize websites and content to rank higher in search engine results. Discover keyword research, on-page and off-page optimization techniques, and SEO analytics for continuous improvement.

Google Ads: Unlock the power of Google Ads to drive targeted traffic and conversions. Master the essentials of keyword targeting, ad creation, campaign optimization, and measurement to maximize your ROI.

Social Media Branding: Learn how to build a strong and cohesive brand presence across social media platforms. Understand the importance of branding, storytelling, and visual aesthetics in creating a memorable and recognizable brand identity.

Training Approach:

The training program adopts a hands-on and interactive approach, combining theoretical knowledge with practical exercises and real-life case studies. Participants will engage in group discussions, brainstorming sessions, and simulated marketing campaigns to apply their learning and develop their skills. Angeline with extensive industry experience will guide participants through the latest trends, strategies, and best practices in the digital marketing landscape.

By the end of the program, participants will be equipped with a comprehensive toolkit of skills and strategies to excel in social media marketing, AI tools, content development, SEO, Google Ads, and social media branding. They will be empowered to create impactful marketing campaigns, drive organic and paid traffic, and build a strong online presence for their brands in the competitive digital arena.

WHO MUST ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

METHODOLOGY

• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a pre quiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their pre quiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations.  Demonstrate the steps being taught or the processes being adopted.
• Other activities.
  • Create a personal action plan
  • Paraphrase important or complex points in the lecture

COURSE CONTENT

MODULE 1:

Begin Social Media Marketing

• Social Media Marketing
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof

Module 2:

Maximising Facebook

• Understanding Facebook
• The Benefits of using Facebook Marketing
• Facebook Content Marketing Best Practices
• Choose ad formats
• Manage ads

Module 3:

Instagram

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Bring your business story to life with Instagram Stories
• Instagram Ad Formats

MODULE 4:

   maximizing the use of Linkedin

• Best Practices for using LinkedIn
• Corporate LinkedIn Pages
• Advertising On Linked & ad formats

MODULE 5:

Respond to New Changes in the Industry by Maximising the use of YouTube and shorts

• The Power of Video Marketing
• YouTube Channel & its Best Practices
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• creating your youtube channel from scratch
• YouTube Channel Art & Profile Icon
• Channel Description & Links
• uploading your videos
• the youtube studio
• the dashboard, the videos page and the comments page
• playlists on youtube

MODULE 6:

Tik tok and Threads

• tik tok ad reporting
• tik tok ad format
• tik tok ad structure
• creative best practice
• threads
• threads best practice

MODULE 7:

Social Media Strategic planning process

• The Strategic Planning Process
• Setting Your Vision
• Situational Analysis
• Targeting and Segmenting
• Goals, Objectives, and KPI’s
• Strategy and Tactics
• Defining your Social Media Objectives – a thorough discussion on your objectives and what to measure
• Who are you communicating with and why? Practical exercise to discuss the different social media content strategies based on customer segmentation
• What to say… and when! How to set the tone of voice, the way you will deliver your messages, based on who you are interacting with
• Social media – is not one person… Who is accountable and why? What are the major do’ and don’t s.

MODULE 8:

Social media Branding. Creating an ultimate brand

• The concept of the Brand
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Branded content vs. traditional advertising approach
• The importance to company value
• Strategic implications
• How brands drive growth

MODULE 9:

Google Ads, Google Analytics and SEO

• Understanding what is SEO
• Optimizing SEO
• What is google ads and how can it help your business
• Experiencing the various different types of Google ads and what would suit your business best
• How to create a winning campaign
• Maximizing the use of google analytics

MODULE 10:

AI tools for marketers

• New ai tools that are available
• How to use chatgpt effectively
• Chatgpt prompts
• Ai tools to boost productivity
• Ai tools to help with social media marketing
• Maximizing various different types of ai tools available

MODULE 11:

Content Development and Design

• Understanding your business objectives for content marketing
• Researching your audience – what are their goals and objectives
• Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place
• Case Study: planning a clear business objectives for content marketing.
• Brainstorming various different types of content for businesses to attract the right audience.
• How to create content in alignment with branding strategy
• Tools to design content effectively
• Content consistency

MODULE 12:

Social Media Crisis Management

• Managing bad reviews and comments
• Social media crisis management case study
• Social media crisis management

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