Course Overview
Digital Marketing Mastery: AI SEO (GEO) & Google Ads is a 2-day introductory hybrid programme that equips marketing professionals, business owners, and digital practitioners with two of the most in-demand skills in modern digital marketing — optimising content to be discovered by AI-powered search engines like ChatGPT, Perplexity AI, and Google Gemini, and running effective paid advertising campaigns on Google Ads.
Delivered simultaneously face-to-face and live online, the programme covers AI SEO and Generative Engine Optimisation (GEO) on Day 1, and Google Ads keyword strategy, campaign structure, Performance Max, lead generation funnels, and GA4 tracking on Day 2 — with participants leaving with three practical quick wins built using their own business.
As AI reshapes how consumers discover information and Google Ads continues to deliver one of the highest returns in paid digital marketing, mastering both skills is no longer optional for any professional serious about staying competitive online.
Duration: 2 Days
Format: Hybrid — Attend in person or join live online. Same session, same time.
Level: Introductory — No prior experience required
Language: English
Certification: Certificate of Completion issued to all participants
A 2-Day Introductory Programme
Attend in person or join live online — same session, same time.
This programme is delivered in hybrid format — participants can choose to attend face-to-face in the training room or join the same live session remotely via Zoom or Teams. Both modes follow an identical experience: the trainer teaches once to both audiences simultaneously, and online participants interact, ask questions, and complete exercises in real time just as those in the room do. All participants receive a Certificate of Completion upon finishing the programme.
What You Take Home
- Quick Win 1 — FAQ Cluster — a published-ready, AI-optimised FAQ for your own business (built live on Day 1)
- Quick Win 2 — Your first Google search ad — written, reviewed, and ready to use (Day 2 copywriting workshop)
- Quick Win 3 — GA4 lead tracking configured and active — you leave with tracking running on your account
- GEO Templates — GEO Content Framework Template and Starter Prompt Library for ongoing AI content creation
- Ads Resources — Keyword Matrix Template, Ad Copy Formula Reference Card, Campaign Budget Planner
- GEO Review — Complimentary 30-minute 1-on-1 GEO Review call with Bob — offered to all participants
- Certificate — Certificate of Completion presented to all participants on Day 2
Who Should Attend
Marketing & Digital
- Marketing executives & managers
- Digital marketing professionals
- SEO specialists moving into AI SEO
- Content creators & copywriters
Business & Sales
- SME business owners & entrepreneurs
- Sales professionals managing digital leads
- Brand managers and communications teams
- Anyone building their online presence
No Experience Needed
- No prior AI SEO knowledge required
- No Google Ads experience needed
- Basic internet usage is sufficient
- A Gmail account is needed for Day 2
Prerequisite: A laptop and a Gmail account for Day 2. Online participants need a camera, microphone, and stable internet connection.
Course Content
Day 1 — What You Will Learn AI SEO & Generative Engine Optimisation (GEO)
Module 1 From SEO to GEO
- Why AI is changing how search works
- Google vs AI discovery — the difference
- What your business needs to do now
Module 2 What AI Engines Look For
- How AI decides what content to trust
- Authority, clarity, and structure signals
- Why some businesses appear in AI answers
Module 3 Writing Content AI Will Cite
- Answer-first writing approach
- Question -> Answer -> Context -> Proof
- Live demo: rewriting a page for AI visibility
Module 4 E-E-A-T in the AI Context
- Experience, Expertise, Authority, Trust
- Why credentials and reviews matter more
- How to build long-term AI citation presence
Module 5 AI Tools for Content
- ChatGPT, Perplexity AI, Copilot overview
- Using AI to support — not replace — writing
- Quick Win: Build your own FAQ Cluster live
Modules 6 & 7 Prompts & GEO Action Plan
- The CLEAR prompt framework — practical intro
- Writing better prompts for better outputs
- 1-page personal GEO action plan to take home
Day 2 — What You Will Learn Google Ads for Lead Generation & Sales
Module 1 The Google Ads Landscape
- How Google Ads works and when to use it
- Google vs Facebook vs SEO — choosing right
- Live walkthrough of the Expert Mode interface
Module 2 Keyword Strategy Essentials
- Finding the right keywords for your business
- Match types: broad, phrase, and exact explained
- Negative keywords and geofencing basics
Module 3 Writing Ads That Convert
- Feature -> Benefit -> Call to Action formula
- What makes someone click vs scroll past
- Quick Win: Write and review your first real ad
Module 4 Performance Max (PMax)
- What PMax is and why Google prioritises it
- AI automates targeting, bidding, and placements
- What assets you need to get started
Module 5 Lead Generation & GA4
- Click-to-WhatsApp lead funnel setup
- What GA4 is and what to measure
- Quick Win: Activate your own lead tracking
