INTRODUCTION FOR STRATEGIC BUSINESS PLANNING
Strategic business planning is important for organisation to stay ahead of business environment competition. It provides clarity, direction, and focus for the organisation, improving both management and decision-making processes. A good strategic plan must include an organisation’s values, vision, and mission.
The two days’ workshop will highlight the importance of decision-makers knowing the key concepts of strategic business planning. Participants will learn on strategic management tools and techniques on business planning that leads to execution. This leads to how decision-makers can apply this knowledge to effectively create solutions to consumer, market, environmental, and social problems.
In addition, participants will learn key skills like creating a mission statement, conducting a SWOT analysis, how to evaluate and review a strategic plan, goal setting and perform task delegation.
Who should attend: Entrepreneurs, business professionals, or professionals in managerial, senior and junior executive level who does strategic business and finance planning for businesses for multiple businesses.
LEARNING OBJECTIVE
On completion of the programme, participants will be able to:-
- Identify the values that support their company
- Write a mission statement that explains what the company’s purpose is
- Complete meaningful SWOT analysis
- Use tools and techniques to create a strategic plan that directs the organization from the executive to the front line.
- Develop the appropriate techniques for effective budgeting as part of the planning process
- Understand the relevant regulations and guidance documents from organizations like ICAO and IATA.
- Learn ways to implement, evaluate, and review a strategic plan via related tools, such as the strategy map and balanced scorecard
- Ensure that the strategic plan gather support that can make changes
- Use presentation options, including infographics and reports
TRAINING APPROACH
Where appropriate, activities will include the following:
- Lecture & Videos
- Facilitated Group Discussions & Spot Quiz
- Practical hands on learning activity
Note: Participants are required to bring laptop for strategic financial budget planning simulation activity
COURSE OUTLINE
The key content of the program includes the following:
Module 1: Building Strategic Business Planning
Common business issues that hinders organization from growth
Identify value add business activities and reduce value destroying activities
Steps in strategic business planning based on framework
Module 2: Strategic Planning Cycle and Processes
Understand the components of essential Business Planning Processes ie
- The Vision Processes ie defining the vision
- Creating Value Statements
- Define and design mission statements
Module 3: Strategic business analysis tools and techniques for organisation
Perform macro and micro business environment analysis using SWOT, Mckinsey
Value Framework, Porter Five Forces Model, BCG Matrix, Stakeholder Mapping
Perform summary of findings for solution finding/li>
Module 4: Business Analysis for New Strategic Initiatives
Utilising tools and techniques like Business Canvas
Learning activity: Group presentation using Business Canvas
Module 5: Execution and Monitoring of Strategic Plan
Strategy Map – Assigning Roles, Responsibilities and Accountabilities
Who Does What and When?
Establishing Priorities
Problem Solving in Action
Monitoring impact of execution via actual versus budget variance analysis report and Balanced Scorecard Approach
Module 6: Application of Business Planning and Strategic
Formulate key business strategies, translate into numbers and execution
Learning activity: Case study – Group Presentation using infographics and dashboard
Debriefing and Self Reflection
