INTRODUCTION FOR SOCIAL MEDIA MARKETING (SMM) MASTERCLASS + DIGITAL SOCIAL SELLING MASTERCLASS
Learn how to manage your social media, market through social media and also learn to advertise. Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools
COURSE OBJECTIVES
• Understanding the ingredients of a successful presentation or speech
• learn how to structure a presentation, to include insights and supporting data
• Planning and confidently executing a short presentation relevant to your professional needs
• Using a model designed to influence the structure and delivery of a business presentation
• Gaining a wide understanding of the presentation process and influencing techniques
• Applying presentation techniques which help to maintain the interest of an audience and handle questions with confidence
• Appreciating the importance of tailoring and delivering the presentation persuasively to different audiences
• Selecting and using relevant visual material to gain maximum impact and understanding
• Appreciating the phases of presentations and the part communication skills plays
• Gaining overall understanding of how presentation principals can guide your presentations
• Understanding the value of excellent presentations which can lead to improved business identify the requirements for effective and strong corporate branding,
WHO MUST ATTEND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
METHODOLOGY
• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz.
Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the
lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question- and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations. Demonstrate the steps being taught or the processes being adopted.
• Other activities.
• Create a personal action plan
• Paraphrase important or complex points in the lecture
COURSE CONTENT
Day 1: 9.00am – 5.00pm
MODULE 1:
Understanding Social Media Marketing
● Overview of Social Media Marketing
● Why use Social Media?
● How Social Media Marketing Differs
from Traditional Marketing
● The power of social proof
Module 2:
Maximising Facebook
● Understanding fcaebook
● Facebook Content Marketing Best Practices
● Choose ad formats
● Increase in-store sales
● Learn about Messenger
● Manage ads
● Measure ad performance
● Build awareness
Module 3:
Facebook marketing strategy
● Generate leads
● Get creative inspiration
● Get started with advertising
● Increase online sales
● Learn advanced buying options
● Target the right audience Facebook
Content Marketing Best Practices
● Setting a Facebook Content Strategy
● Moderation & Reputation Management
Module 4 :
Instagram
● Introduction to Instagram
● Instagram Best Practices
● Instagram Advertising
● Bring your business story to life with
Instagram Stories
● Instagram Ad Formats
● Instagram Buying Objectives
● Instagram for Businesses
● Marketing on Instagram
● Marketing goals
● Instagram profiles
● Instagram ads
● Creative inspiration
Day 2: 9.00am – 5.00pm
Module 5:
Exploring LinkedIn
● Best Practices for using LinkedIn
● Personal & Corporate LinkedIn Pages
● Advertising On Linked & ad formats
● Setting your editorial calendar for LinkedIn
● How generate a massive amount of leads using cutting edge sales & marketing LinkedIn lead generation strategies
● The MOST EFFECTIVE LinkedIn Marketing strategies to capture your audience’s attention and convert them into warm leads
● How to create a LinkedIn Group and a LinkedIn Company Page to build your profile credibility
● How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
● How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies
● How to drive traffic to your website using LinkedIn Videos and LinkedIn Blog Posts
● Hands On LinkedIn Advertising Exercise
MODULE 6:
Maximising YouTube
● The Power of Video Marketing
● YouTube Channel & its Best Practices
● The Power of Video Marketing
● Video Marketing Best Practices
● YouTube Channel & its Best Practices
● Ad Formats on YouTube
● creating your youtube channel from scratch
● YouTube Channel Art & Profile Icon
● Channel Description & Links
● Customizing Your YouTube Channel Layout
● uploading your videos
● the youtube studio
● the dashboard, the videos page and the comments page
● playlists on youtube
● growing a successful youtube channel
● livestreaming on youtube
● Hands On YouTube Advertising Exercise
Module 7:
What is digital social selling
● how the buying journey has taken a whole new, faster and more amazing route within the past ten years
● selling potential in markets you have yet to tap.
● Learn how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and
● how online, the personal brand is king.
● how to integrate digital sales tools
Module 8 :
Exploring social selling
● what makes a successful digital business
● the difference between digital selling and social selling
● the importance of digital sales tools
● stages of the sale and how ROI tots up (nicely) in this dynamic new world.
Day 3
Module 9 :
Developing Digital Selling Credibility
● Importance of Developing a Strong Social Media Profile
● Advantages of Building a Personal Brand
● Building a Strong Personal Brand
● Enhancing Social Credibility
● Managing Your Social Platforms
MODULE 10 :
THE ART OF TARGETING
● Defining the Buyer Journey
● Introduction to Digital Buyer Profiles
● Honing Your Target Buyer Personas
● The Value of Sales Intelligence
● Sales Intelligence Tools and How to Use Them
● Researching Market Trends
Module 11
Developing an Integrated Digital Selling Strategy
● Optimizing Your Campaign Calendar
● Tailoring Your Message to Suit the Buyer Persona
● How to Engage with Buyer Personas to Drive Sales
● Managing Your Digital Sales Campaigns
Module 12
Digital Selling Beyond Customer Acquisition
● Importance of Developing Customer Relationships
● Using Digital Selling to Aid Customer Expansion
● Handling Negative Customer Experiences
● The Future of Social and Digital Selling
