Course Overview
Social Media Algorithms & Performance Optimisation for Media Publishing is 1-day programme equips publishing and media teams with practical knowledge on how social media algorithms distribute content across TikTok, Instagram, and Facebook. Participants will learn platform-specific content strategies, video optimisation techniques, editing approaches, and performance improvement methods to increase audience reach and engagement. The programme emphasises practical application and hands-on activities aligned with current social media marketing practices.
Learning Outcomes
Upon completion, participants will be able to:
- Explain how major social media algorithms distribute content
- Identify platform-specific video formats and optimisation techniques
- Develop social-first content strategies for media publishing
- Apply editing approaches suitable for TikTok, Instagram, and Facebook
- Analyse engagement metrics and improve content performance
Who Should Attend
- Product Team
- Editorial Team
- Social Media Team
- Content & Brand Studio Team
- Marketing Team
Methodology
The programme adopts a practical, participant-centred learning approach:
- Interactive lecture
- Case studies & platform analysis
- Video content review
- Group discussion
- Hands-on workshop & practical exercises
Duration : 7 hours (1 Day)
Training ais / Materials
- Presentation slides
- Social media algorithm charts
- TikTok, Instagram & Facebook comparison guide
- Platform video format guidelines
- Content planning template
- Social media calendar template
- Hook & caption writing worksheet
- Storytelling framework sheet
- Engagement metrics worksheet
- Social media optimisation checklist
- Viral content case studies
- Sample publisher social media videos
- Analytics dashboard examples
- Trend analysis examples
- Group activity worksheets
- Hands-on workshop exercise brief
These materials support strategy planning, content optimisation, analytics understanding, and hands-on social media production exercises.
Course Content
Module 1: Understanding Social Media Algorithms
- How TikTok, Instagram & Facebook distribute content
- Key ranking signals: watch time, engagement, shares, retention
- How algorithms identify target audiences
Module 2: Video Formats & Platform Rules
- TikTok vs Instagram Reels vs Facebook video requirements
- Video duration, captions, thumbnails & aspect ratios
- Best posting practices for publishers
Module 3: Content Strategies That Drive Reach
- Turning news & articles into engaging short videos
- Hook strategies for the first 3 seconds
- Storytelling formats for media brands
- Trend adaptation while maintaining brand identity
Module 4: Editing Optimisation by Platform
- Fast-paced editing for TikTok
- Reels optimisation techniques
- Facebook engagement-focused editing
- Captioning & mobile-first viewing techniques
Module 5: Hands-On Workshop
- Analyse high-performing publisher videos
- Create & optimise a short-form content draft
- Group review & performance improvement discussion
