INTRODUCTION FOR FACEBOOK MARKETING 2020
This intensive 2-day Facebook Marketing workshop provides a realistic hands-on setting for beginners to embark on a facebook Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, delegates will learn how to create, grow, and measure facebook Marketing campaigns and manage their brand. Throughout the course, delegates will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their facebook Marketing and branding efforts.
WHO MUST ATTEND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
METHODOLOGY
- Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
- Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
- Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
- Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
- Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
- Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
- Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
- Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
- Demonstrations. Demonstrate the steps being taught or the processes being adopted.
- Other activities.
- Create a personal action plan
- Paraphrase important or complex points in the lecture
COURSE CONTENT
Day 1: 9.00am – 5.00pm
MODULE 1:
Get started with Facebook
- Ad Policies for Content, Creative, and Targeting
- Business Influencers in Facebook and Instagram
- Connect and Engage With Your Audience Using Facebook Live
- Creating a Facebook Page
- Get Started with the Facebook Family of Apps and Services
- Get started with Stories School: Tips & Tricks for Organic Stories
- Messenger for Your Business
- Guide Strategy with the Future of Business Survey
- Immersive Storytelling With Facebook 360
- Introduction to Facebook Pages
- Introduction to Instagram
- Jobs on Facebook
- Journalist Safety
- Messenger: Connect and Communicate With Customers
- Promote Your Business From Your Facebook Page
- Stories School: Tips & Tricks for Organic Stories
- Use Facebook Groups to Engage Your Audience
Module 2:
Get started with advertising
- Ad Auction and Delivery Overview
- Ad Policies for Content, Creative, and Targeting
- Ads Manager
- Brand Safety Across the Facebook Family of Apps and Services
- Business Manager: Billing, Payments and Tax Information
- Campaign Structure
- Create Facebook Ads
- Edit and Manage Facebook Ads
- Enhance Your Direct Response Campaigns with Audience Network
- Extend Your Campaign’s Reach with Audience Network
- Facebook and Instagram
- Introduction to Ad Billing and Payments
- Manage Requirements for Ads About Social Issues, Elections or Politics
- Promote Your Business From Your Facebook Page
- Targeting: Core Audiences
Module 3:
Increase online sales
- Book More Business with Travel Ads
- Closing the deal with Conversions
- Drive Sales on Marketplace
- Enhance Your Direct Response Campaigns with Audience Network
- How to Drive Actions Online, in Stores, and in Mobile Apps
- Offers: Attract, Convert, and Reward Customers
- Turn Shoppers Into Buyers With Dynamic Ads
MODULE 4:
Learn advanced buying options
- Buying Channels
- Facebook and TV
- Plan Reach and Frequency Campaigns with Campaign Planner
- Reach and Frequency Buying on Facebook
Module 5 :
Promote my app
- App Installs
- Closing the Deal with Conversions
- Closing the deal with Conversions
- How to Drive Actions Online, in, and in Mobile Apps
- Market Your Mobile Game on Facebook
- Moving Hearts and Minds with the Traffic Objective
Module 6:
Target the right audience
- Ad Policies for Content, Creative, and Targeting
- Audience Insights
- Boost Your Marketing With Facebook Pixel
- Business Influencers in Facebook and Instagram
- Develop Your Campaign with Marketing Insights from Facebook IQ
- Expand Across Borders with Facebook
- Marketing Insights
- Reach Your Audience on Facebook Platforms
- Targeting: Core Audiences
- Targeting: Custom Audiences
- Targeting: Lookalike Audiences
Day 2:
Module 7:
Build awareness
- Achieving Scale with the Reach Objective
- Boost Your Posts
- Brand Best Practices
- Build Your Brand with In-stream Video Ads
- Building Brand Awareness with Ads
- Business Influencers in Facebook and Instagram
- Facebook Video Foundations
- Video Ads: Buying and Tradeoffs
- Video Views Objective
Module 8 :
Distribute and monetize content
- Audience Network Native Ads
- Connect and Engage With Your Audience Using Facebook Live
- Earn Money With Fan Subscriptions
- Earn Money With Your Brand
- Earn Money With Your Page Content
- Earn Money With Your Videos
- Engaging Storytelling with Instant Articles
- High-Quality Live Video With the API
- How Journalists Can Best Utilize Facebook and Instagram
- Immersive Storytelling With Facebook 360
- Introduction to Content Monetization
- Journalist Safety
- Protect Content with Rights Manager
- Stories School: Tips & Tricks for Organic Stories
Module 9 :
Drive consideration
- Build Your Brand with In-stream Video Ads
- Facebook Events
- Facebook Video Foundations
- Facebook for B2B Marketers
- How to Drive Actions Online, in Stores, and in Mobile Apps
- Moving Hearts and Minds with the Traffic Objective
- Offers: Attract, Convert, and Reward Customers
- Video Ads: Buying and Tradeoffs
- Video Views Objective
Module 10
Generate leads
- How to Drive Actions Online, in Stores, and in Mobile Apps
- Simplifying Lead Generation in a Cross-Device World
Module 11
Get creative inspiration
- Ad Policies for Content, Creative, and Targeting
- Bring Your Business to Life with Stories
- Create Simple, Cost-Effective Ads that Grab Attention
- Mobile Video Creative Best Practices
- Optimize Creative for Mobile: Advanced
- Optimize Creative for Mobile: Intermediate
Module 12
Choose ad formats and Increase in-store sales
- Driving Inspiration and Product Discovery With the Collection Ad Format
- Storytelling With the Carousel Format
- Drive Store Visits and In-Store Sales With the Store Visits Objective
- How to Drive Actions Online, in Stores, and in Mobile Apps
