INTRODUCTION FOR EFFECTIVE STAKEHOLDERS MANAGEMENT STRATEGIES
Stakeholders are individuals or groups that have an interest in or are affected by a particular decision, project, or organization. They can influence or be influenced by the outcomes of that project or decision. Stakeholders can be classified into several categories, including:
- Internal Stakeholders:These are individuals within the organization, such as employees, managers, and shareholders.
- External Stakeholders:These include individuals or groups outside the organization, such as customers, suppliers, investors, community members, government agencies, and competitors.
- Primary Stakeholders:Directly affected by the organization’s actions, such as customers and employees.
- Secondary Stakeholders:Indirectly affected, such as the media, interest groups, and the general public.
Understanding the needs and perspectives of various stakeholders is crucial for effective decision-making and ensuring the success of projects or initiatives.
Stakeholder management is the process of maintaining good relationships with the people who have most impact on your work. Communicating with each one in the right way can play a vital part in keeping them “on board.”
This 2-days program is about how to communicate effectively with stakeholders by developing and deploying effectivce stakeholders management strategies.
COURSE OBJECTIVES
- To provide fundamental understanding in formulating effective methods in stakeholders management.
- To provide essential elements in preparing for stakeholders managementexcellence in order to build organizational confidence and effective delivery of performance and results.
- Participants would understand and practice some practical tips and guidelines in preparing and delivering best stakeholders management
- Participants will understand the basic skills and requirements asservice providers for stakeholders satisfaction.
TARGET PARTICIPANTS
Staffs of ALL LEVELS. This is becaouse all staff will have direct interactions with either internal or external stakeholders or even both. Some staff may also have to deal with primary and secondary stakeholders.
At least 20 pax and maximum of 40 pax.
DELIVERY METHODS
- Lectures
- Simulation activities
- Discussions and presentations
- Role Play
- Mock Training Sessions
- To be conducted in Bahasa Melayu and English
- Video presentations.
COURSE CONTENT
DAY ONE
08:30 – 09:00 am
Registration
09:00 – 09:30 am
Program Briefing and Ice Breaking
09:30 – 10:30 am
MODULE 1 : UNDERSTANDING STAKEHOLDERS MANAGEMENT
This module will focus in understandiang the needs and expectations of stakeholders. Stakeholder management is the process of maintaining good relationships with the people who have most impact on your work. Stakeholder management is the process of managing the expectations and the requirements of these stakeholders.Communicating with each one in the right way can play a vital part in keeping them “on board.“
10:30 – 10:45 am
Coffee/tea Break
10:45 – 12:00 pm
MODULE 2 : DEVELOPING STAKEHOLDERS MANAGEMENT STRATEGY
It pays to remember the old saying, “No man is an island.” Why? Because almost every project you work on involves other people. And, chances are, you’ll depend on some of them for crucial support, investment and resources. Therefore it is the aim of this topic to identify and develop the suitable and appropriate stakeholders management strategy.
12:00 – 01:00 pm
Case Study, Discussion and Presentation
01:00 – 02:15pm
Lunch
02:15 – 03:30 pm
MODULE 3: STAKEHOLDER COMMUNICATIONS
The goal of this module is to understand the requirements of stakeholders communication. You can start to devise a plan for communicating with your stakeholders once you’ve mapped them on how they exert interest and authority over you. Remember, the aim of your communication with stakeholders is to win and maintain their support for your project. Use the following five steps to do so:
- Summarize Each Stakeholder’s Status.
- Decide What You Want From Each Stakeholder
- Identify Your Key Message to Each Stakeholder
03:30 – 03:45 pm
Coffee/Tea Break
03:45 – 04:30 pm
MODULE 4: GUIDE TO STAKEHOLDER MANAGEMENT
Most projects fail because the interests and the requirements of stakeholders are given zero attention. While your key stakeholders have the power to make your project fail, you need to have a proper plan in place to identify their needs and communicate and engage with them. Your stakeholder management plan should be a key element of your project planning efforts. Therefore, in this module, we will look into what stakeholder management is and the different stakeholder management process steps.
04:30 – 05:00 pm
Case Study and Discussion
Day One DeBriefing and Conclusion
05:00 pm
End of Day One
DAY TWO
08:30 – 09:00 am
Registration of Participants
09:00 – 09:15 am
Day One Review
09:15 – 10:30 am
MODULE 5: STAKEHOLDER MANAGEMENT PROCESS
The aim of this module is to understand the key steps in stakeholder management. Following through with these steps will help you effectively address the requirements of your stakeholders and keep them satisfied.
The most important step is to identify stakeholders of your project. You can start by listing down anyone and everyone who is affected by the project.
You don’t need to worry about assigning them a category yet; simply jot down their name or their company to specify. Stakeholders who you should take into consideration are those
- Who will be affected (positively and negatively) by your project
- Who has an interest in your project
- Who has power over your project
- Who wants your project to fail
- Who wants your project to be successful
10:30 – 10:45 am
Coffee/Tea Break
10:45 – 12:00 pm
MODULE 6: 10 KEY PRINCIPLES OF STAKEHOLDER ENGAGEMENT
Stakeholder engagement and stakeholder management are arguably the most important ingredients for successful project delivery, and yet are often regarded as a fringe activity or one that can be outsourced to business-as-usual functions. Project managers depend on people to respond to the outputs and benefits that they deliver. People will only respond if they are engaged.
The phrase “stakeholder management” implies that these people can be made to respond positively to a project, but the truth is that a project manager frequently has no formal power of authority and therefore has to rely on engagement to achieve his/her objectives. The ’10 Key Principles’ was devfeloped to provide better understand and overall comprehension in stakeholders management effectiveness.
12:00 – 01:00 pm
Workshop : Preparing Stakeholders Power Grid Chart and Developing Communication Strategy.
01:00 – -2:15 pm
Lunch
02:15 – 03:30 pm
MODULE 7: 7 TACTICS TO MAINTAIN POSITIVE STAKEHOLDER RELATIONSHIPS
Once you start considering every single person who could be a stakeholder and then their extended network, the list starts to feel overwhelmingly big. You see, a stakeholder is anyone that is impacted by your organisation or has an influence over it – and that can be a lot of people. So, an effective stakeholder relationship management strategy is essential.
Maintaining positive stakeholder relationships helps groups work together more effectively and enables more holistic decision-making. If you get the stakeholder engagement process right, then your stakeholders might become champions of your project. They will be more accepting of your decisions and might even help you deliver positive outcomes.
However, if you fail at communicating with stakeholders, you could encounter unnecessary project costs and major delays. Stakeholder resistance is a major risk so it’s essential to get your engagement strategy right.
03:30 – 03:45 pm
Coffee/Tea Break
03:45 – 04:45 pm
Mock Stakeholders Meeting Session
Summary and Conclusion
05:00 pm
End of Training
