INTRODUCTION FOR EFFECTIVE SELLING SKILLS
In business, if there are no sales, there is no business. To the company, all activity is cost, but sales bring revenue. Therefore, we cannot ignore the importance of sales in the company. There are two important factors in sales. 1st is selling skills, and 2nd is activity rate. Sales is like a game; you have to keep on creating and looking for opportunities and keep on scoring. The more you score, the higher the chance you are going to close a sale. Skilful sales techniques are learnable. Therefore, this program is specifically designed for those people who are involved in sales and would like to enhance their selling skills to break their sales target.
COURSE OBJECTIVES
At the end of the program, the participants would be able to learn to:
- Understand how the price is being determined in the market.
- Understand the key factors of competition in the market and take appropriate action to combat it.
- Clearly understand the purpose of selling.
- Clearly understand the roles and responsibilities of a salesperson.
- Get the mindset right and the right attitude towards sales.
- To sell professionally with a systematic approach.
- Understand the needs of the customer and act accordingly.
- Handling objections/problems and selling effectively.
- Build a good relationship with the customer.
- Set a clear goal and work towards achieving the goal.
- Stay motivated even though you are facing rejection from the customer.
TARGET AUDIENCE
Sales force
COURSE CONTENT
Module 1:
- Market Situation
- Pricing
- The Marketing Mix
- Areas of competition
Module 2:
- Introduction To Sales
- What is Sales?
- The purpose of Sales
- The Important Concepts Of Sales
Module 3:
- The 7 Key Steps Of Sales
- Positioning (SWOT analysis)
- Prospecting
- Appointment
- Presentation
- Handling Objections
- Closing
- Follow up
Module 4:
- Self-motivation
- Goal Setting
- Logical Levels
- Anchoring
