INTRODUCTION FOR DIGITAL MARKETING ESSENTIALS GOOGLE ANALYTICS, SEO, AND GOOGLE ADS MASTERY

Welcome to the Digital Marketing Essentials course, where you’ll dive into the fundamental aspects of Google Analytics, Search Engine Optimization (SEO), and Google Ads. This one-day training is designed to equip you with the knowledge and skills needed to effectively leverage these powerful tools to drive website traffic, analyze user behavior, and optimize marketing campaigns. By the end of this course, you’ll have a solid foundation in digital marketing and be ready to maximize your online presence.

WHO MUST ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

METHODOLOGY

• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations.  Demonstrate the steps being taught or the processes being adopted.
• Other activities.
  • Create a personal action plan
  • Paraphrase important or complex points in the lecture

COURSE CONTENT

MODULE 1:

Introduction to Google Analytics

• Understanding the importance of web analytics
• Setting up Google Analytics for your website
• Navigating the Google Analytics dashboard
• Key metrics and reports for measuring website performance

MODULE 2:

Mastering SEO Techniques

• Understanding the fundamentals of SEO
• Conducting keyword research and analysis
• On-page optimization for improved search rankings
• Building quality backlinks and optimizing website structure

MODULE 3:

Google Ads: Advertising for Success

• Introduction to Google Ads and its benefits
• Creating effective ad campaigns and ad groups
• Keyword targeting and ad copy optimization
• Monitoring and optimizing campaign performance analytics to optimize performance

MODULE 4:

Advanced Analytics and Optimization

• Leveraging Google Analytics for conversion tracking
• Analyzing website data to identify opportunities
• Tracking and attributing marketing campaigns

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.