INTRODUCTION FOR DESIGN THINKING: A PRACTICAL INTRODUCTION
This hands-on, two-day program introduces participants to the core principles and methodology of Design Thinking. Participants will learn and apply the five stages of Design Thinking – Empathize, Define, Ideate, Prototype, and Test – through practical exercises and real-world scenarios. This workshop emphasizes experiential learning, enabling participants to develop creative problem-solving skills and human-centered approaches to address business challenges.
LEARNING OUTCOMES
By the end of the session, participants will be able to:
- Explain the five stages of the Design Thinking process and its principles
- Apply empathy mapping techniques to understand user needs and pain points
- Develop clear problem statements using the “How Might We” framework
- Generate innovative solutions through various ideation techniques
- Create and test basic prototypes for solution validation
WHO SHOULD ATTEND
- Managers and Team Leaders who need to drive innovation in their teams
- Project Managers and Business Analysts
- Product Development professionals
- UX/UI Designers and Digital Solution developers
- Innovation Team members
- Business professionals involved in process improvement
- Anyone interested in learning problem-solving using Design Thinking methodology
TRAINING METHODOLOGY
Instructor-led training
Our program focuses on practical, hands-on learning, allowing participants to gain real-world experience.
The interactive design encourages learning by doing, through real scenarios and strategy exploration in a supportive environment.
By the end, participants will not only gain new knowledge but also develop the confidence to apply it effectively in their daily roles.
COURSE OUTLINE
Module 1: Introduction to Design Thinking
- Understanding Design Thinking methodology
- The five stages of Design Thinking
- Design Thinking mindset and principles
- Case studies and success stories
Practical: Team formation and ice-breaking activity
Module 2: Empathize Phase
- Understanding user research methods
- Empathy mapping techniques
- Interview techniques and observation skills
- Practical:
- Conducting user interviews
- Creating empathy maps
- Sharing insights with teams
Module 3: Define Phase
- Synthesizing research findings
- Problem statement creation
- “How Might We” framework
- Practical:
- Clustering insights
- Crafting problem statements
- Peer review and refinement
DAY 2
Module 4: Ideate Phase
- Brainstorming techniques
- Creative thinking tools
- Idea selection methods
- Practical:
- Group ideation sessions
- Idea clustering and prioritization
- Concept development
Module 5: Prototype and Test
- Types of prototypes
- Quick prototyping techniques
- User testing basics
- Practical:
- Creating low-fidelity prototypes
- Testing prototypes
- Gathering and incorporating feedback
Module 6: Implementation Planning
- Next steps and action planning
- Implementation considerations
- Closing and reflection
