INTRODUCTION FOR ART OF WAR OF SOCIAL MEDIA MARKETING

More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

COURSE OBJECTIVES

• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business

WHO MUST ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

METHODOLOGY

• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.

• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.

• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.

• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.

• Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.

• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.

• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.

• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.

• Demonstrations.  Demonstrate the steps being taught or the processes being adopted.

• Other activities.

• Create a personal action plan

• Paraphrase important or complex points in the lecture

COURSE CONTENT

Day 1

Module 1:

Laying Plans: Gain Victory Before You Even Begin Social Media Marketing

• Social Media Marketing
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof

Module 2:

Win Fast for the Economy of Warfare by Maximizing Facebook

• Understanding facebook
• Facebook Content Marketing Best Practices
• Choose ad formats
• Increase in-store sales
• Learn about Messenger
• Manage ads
• Measure ad performance
• Build awareness
• Distribute and monetize content
• Drive consideration
• Generate leads
• Get creative inspiration
• Get started with advertising
• Increase online sales
• Learn advanced buying options
• Target the right audience Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management

Module 3:

Instagram

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Bring your business story to life with Instagram Stories
• Instagram Ad Formats
• Instagram Buying Objectives
• Instagram for Businesses
• Marketing on Instagram
• Marketing goals
• Instagram profiles
• Instagram ads
• Creative inspiration

MODULE 4:

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. Be prepared by maximizing the use of linkedin

• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats
• Setting your editorial calendar for LinkedIn
• How generate a massive amount of leads using cutting edge sales & marketing LinkedIn lead generation strategies
• The MOST EFFECTIVE LinkedIn Marketing strategies to capture your audience’s attention and convert them into warm leads
• How to create a LinkedIn Group and a LinkedIn Company Page to build your profile credibility
• How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
• How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies
• How to drive traffic to your website using LinkedIn Videos and LinkedIn Blog Posts
• Hands On LinkedIn Advertising Exercise

Module 5 :

Respond to New Changes in the Industry by Maximizing YouTube

• The Power of Video Marketing
• YouTube Channel & its Best Practices
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube
• creating your youtube channel from scratch
• YouTube Channel Art & Profile Icon
• Channel Description & Links
• Customizing Your YouTube Channel Layout
• uploading your videos
• the youtube studio
• the dashboard, the videos page and the comments page
• playlists on youtube
• growing a successful youtube channel
• livestreaming on youtube
• Hands On YouTube Advertising Exercise

Day 2

Module 6:

 Develop a Strategy Based on Your Niche

• Understanding your business objectives for content marketing
• Researching your audience – what are their goals and objectives
• Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place
• Case Study: planning a clear business objectives for content marketing

MODULE 7:

Communication and Branding as Power

• The concept of the Brand
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Branded content vs. traditional advertising approach

Module 8 :

Energy: Build Momentum with Timing and Creativity

• This part of the course will offer delegates a framework for devising their own Social Media strategy as well as a long-term content strategy.
• Defining your Social Media Objectives – a thorough discussion on your objectives and what to measure
• Who are you communicating with and why? Practical exercise to discuss the different social media content strategies based on customer segmentation
• What to say… and when! How to set the tone of voice, the way you will deliver your messages, based on who you are interacting with
• Social media – is not one person… Who is accountable and why? What are the major do’ and don’t s. Silos to avoid and how to deal with them.
• Ensuring Social Media is an extension to your overall Marketing Strategy – ways to ensure consistency and measure return on investment
• Social Media nightmares! Participants will work through a practical exercise documenting their best and worst social media experiences and discuss ways to avoid making the same mistakes

Module 9 :

Map Your Competitive Position

• Social Media Loyalty – the main tools available to drive sales digital coupons, codes and other social commerce mechanics to drive sales.
• Your Social Media Calendar- main considerations to drive your calendar and fundamental tools to implement your social media promotions

Module 10 :

Driving Customer Retention and social media crisis management

• Social Customer Retention: The key to success – strategies for turning existing customers into your brand ambassadors through social media
• Driving Customer Engagement – How to use social selling to drive revenues
• Managing bad reviews and comments
• Social media crisis management

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.