INTRODUCTION FOR SOCIAL MEDIA MARKETING AND ECOMMERCE 2023
More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.
COURSE OBJECTIVES
• Build e-commerce stores, analyze online performance, and grow customer loyalty
• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business
WHO MUST ATTEND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
METHODOLOGY
• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question- and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations. Demonstrate the steps being taught or the processes being adopted.
• Other activities.
• Create a personal action plan
• Paraphrase important or complex points in the lecture
COURSE CONTENT
Day 1
Module 1:
Understanding Social Media Marketing
• Overview of Social Media Marketing
• Why use Social Media?
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof
Module 2:
Maximising Facebook
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management
• Choose ad formats
• Increase in-store sales
• Learn about Messenger
• Manage ads
• Measure ad performance
• Build awareness
• Distribute and monetize content
• Drive consideration
• Generate leads
• Get creative inspiration
• Get started with advertising
• Increase online sales
• Learn advanced buying options
• Promote my app
• Target the right audience Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
• Moderation & Reputation Management
Module 3:
Instagram
• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Bring your business story to life with Instagram Stories
• Instagram Ad Formats
• Instagram Buying Objectives
• Introduction to Instagram for Businesses
• Marketing on Instagram
• Marketing goals
• Instagram profiles
• Instagram ads
• Creative inspiration
Module 4:
Exploring LinkedIn
• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats
• Setting your editorial calendar for LinkedIn
• How generate a massive amount of leads using cutting edge sales & marketing LinkedIn lead generation strategies
• The MOST EFFECTIVE LinkedIn Marketing strategies to capture your audience’s attention and convert them into warm leads
• How to create a LinkedIn Group and a LinkedIn Company Page to build your profile credibility
• How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
• How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
• How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies
• How to drive traffic to your website using LinkedIn Videos and LinkedIn Blog Posts
• Hands On LinkedIn AdvertisingExercise
Module 5 :
Maximising YouTube
• The Power of Video Marketing
• YouTube Channel & its Best Practices
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube
• Hands On YouTube Advertising Exercise
• creating your youtube channel from scratch
• YouTube Channel Art & Profile Icon
• Channel Description & Links
• Customizing Your YouTube Channel Layout
• uploading your videos
• Recommended Export Settings for YouTube
• the youtube studio
• the dashboard, the videos page and the comments page
• the monetization page
• playlists on youtube
• growing a successful youtube channel
• livestreaming on youtube
• how to make money on youtube
• Hands On YouTube Advertising Exercise
Module 6 :
Exploring Tik Tok
• Get started with tik tok ads
• Tips and examples of tik tok ads
• comments, likes , inbox tab
• accessing sounds
• sound selection page and profile page
• trends and hashtags
• creating tik toks
• tik tok effects
Module 7 :
Content is Kin …Context is Queen
• How do you set on your content strategy?
• Growing the idea pool. What are the strategies to drive creative content? This includes an interactive exercise using Mind Mapping to generate content ideas.
• When to say what and where?
• Who says what about you or your products? Strategies to leverage User Generated Content.
Module 8 :
Ecommerce
• Understand essential e-commerce strategies and practices
Explain how to conduct market research and product research
• Explain how trends and seasonality affect e-commerce businesses
• Use best practices to create an engaging customer experience online
Module 9:
Product marketing
• You will learn how to implement basic SEO technique, rank on Google 1st page so that users will be able to find you online and increase your online sales
• Customizing Your Theme
• About Us Page for b2c
• Contact Us Page
