DESIGN THINKING: A PRACTICAL INTRODUCTION

INTRODUCTION FOR DESIGN THINKING: A PRACTICAL INTRODUCTION

This hands-on, two-day program introduces participants to the core principles and methodology of Design Thinking. Participants will learn and apply the five stages of Design Thinking – Empathize, Define, Ideate, Prototype, and Test – through practical exercises and real-world scenarios. This workshop emphasizes experiential learning, enabling participants to develop creative problem-solving skills and human-centered approaches to address business challenges.

LEARNING OUTCOMES

By the end of the session, participants will be able to:

1. Explain the five stages of the Design Thinking process and its principles
2. Apply empathy mapping techniques to understand user needs and pain points
3. Develop clear problem statements using the “How Might We” framework
4. Generate innovative solutions through various ideation techniques
5. Create and test basic prototypes for solution validation

WHO SHOULD  ATTEND

• Managers and Team Leaders who need to drive innovation in their teams
• Project Managers and Business Analysts
• Product Development professionals
• UX/UI Designers and Digital Solution developers
• Innovation Team members
• Business professionals involved in process improvement
• Anyone interested in learning problem-solving using Design Thinking methodology

TRAINING METHODOLOGY

Instructor-led training

Our program focuses on practical, hands-on learning, allowing participants to gain real-world experience.

The interactive design encourages learning by doing, through real scenarios and strategy exploration in a supportive environment.

By the end, participants will not only gain new knowledge but also develop the confidence to apply it effectively in their daily roles.

COURSE OUTLINE

Module 1: Introduction to Design Thinking

• Understanding Design Thinking methodology
• The five stages of Design Thinking
• Design Thinking mindset and principles
• Case studies and success stories

Practical: Team formation and ice-breaking activity

Module 2: Empathize Phase

• Understanding user research methods
• Empathy mapping techniques
• Interview techniques and observation skills
• Practical: 
  • Conducting user interviews
  • Creating empathy maps
  • Sharing insights with teams

Module 3: Define Phase

• Synthesizing research findings
• Problem statement creation
•  “How Might We” framework
• Practical:
  • Clustering insights
  • Crafting problem statements
  • Peer review and refinement

DAY 2

Module 4: Ideate Phase

• Brainstorming techniques
• Creative thinking tools
• Idea selection methods
• Practical:
  • Group ideation sessions
  • Idea clustering and prioritization
  • Concept development

Module 5: Prototype and Test

• Types of prototypes
• Quick prototyping techniques
• User testing basics
• Practical:
  • Creating low-fidelity prototypes
  • Testing prototypes
  • Gathering and incorporating feedback

Module 6: Implementation Planning

• Next steps and action planning
• Implementation considerations
• Closing and reflection