Course Overview
Artificial Intelligence (AI) is rapidly transforming the way organisations attract customers, drive sales, deliver marketing campaigns, and create exceptional customer experiences. This practical two-day AI Sales And Marketing programme equips participants with the knowledge and hands-on skills to leverage leading AI tools such as ChatGPT, Gemini, Microsoft Copilot, Claude, Canva AI, and other business-focused applications to enhance productivity, improve decision-making, and personalise customer engagement. Participants will learn how to use AI for lead generation, sales communication, content creation, marketing strategy, customer service, customer experience (CX), and customer insights while developing effective prompt engineering techniques to maximise AI performance. Through interactive demonstrations, real-world case studies, practical workshops, and group activities, participants will leave with a personalised AI implementation plan that enables them to confidently integrate AI into their sales, marketing, and customer experience functions while applying AI responsibly, ethically, and strategically.
Learning Outcomes
By the end of this AI Sales And Marketing programme, participants will be able to:
- Understand AI fundamentals and its business applications.
- Apply AI to improve lead generation and sales prospecting.
- Create personalised sales and marketing content with AI.
- Analyse customer behaviour and campaign performance using AI.
- Enhance customer experience through AI-driven insights and automation.
- Respond to customer enquiries and complaints more effectively using AI.
- Design high-quality prompts for consistent AI results.
- Increase workplace productivity through AI-powered workflows.
- Develop a practical AI implementation roadmap for their organisation.
- Use AI responsibly while maintaining human judgment and customer trust.
Who Should Attend
This AI Sales and Marketing programme is suitable for
- Sales Executives,
- Marketing Professionals,
- Customer Service Teams,
- Business Development,
- Managers,
- Entrepreneurs
Course Content
DAY 1 : AI FOR SALES AND MARKETING
Module 1: Introduction to AI in Business
- What is Artificial Intelligence?
- Types of AI used in business
- Generative AI vs Predictive AI
- Current AI trends in sales and marketing
- Benefits and limitations of AI
- Responsible and ethical AI use
- Overview of AI tools:
- ChatGPT
- Gemini
- Claude
- Microsoft Copilot
- Perplexity
- Canva AI
Activity
- AI Readiness Assessment
- AI Myths vs Facts Discussion
Module 2: AI for Sales Prospecting & Lead Generation
- Building Ideal Customer Profiles (ICP)
- Creating buyer personas using AI
- Finding prospects with AI
- Lead qualification using AI
- AI lead scoring concepts
- AI-assisted market research
- Competitor analysis using AI
Practical Workshop
Participants will use ChatGPT to:
- Create an ICP
- Generate buyer personas
- Research potential customers
Module 3: AI-Powered Sales Communication
- AI-generated cold emails
- LinkedIn outreach messages
- WhatsApp sales messages
- Follow-up emails
- Sales proposals
- Objection handling prompts
- Meeting preparation using AI
- Sales call scripts
Hands-on Activity
Generate:
- Cold email
- Follow-up email
- LinkedIn message
- WhatsApp message
- Sales meeting agenda
Module 4: AI for Marketing Content Creation
- Writing social media captions
- Facebook & Instagram campaigns
- Blog writing
- SEO optimisation
- Ad copy creation
- Video scripts
- Product descriptions
- Canva AI Magic Studio
Workshop
Create:
- Facebook campaign
- Instagram post
- LinkedIn article
- Product launch campaign
- Marketing calendar
Module 5: AI for Marketing Strategy & Analytics
- Customer segmentation
- AI-powered personalization
- Campaign optimisation
- Predictive marketing
- Customer behaviour analysis
- Marketing dashboards
- AI-generated reports
Case Study
Improving campaign performance using AI insights.
DAY 2 : AI FOR CUSTOMER EXPERIENCE & BUSINESS PRODUCTIVITY
Module 6: AI for Customer Experience (CX)
- What is Customer Experience (CX)?
- Customer journey mapping with AI
- AI-powered personalization
- Customer sentiment analysis
- Voice of Customer (VoC)
- Predicting customer needs
- AI recommendation engines
Workshop
Map the customer journey for your organisation and identify where AI can enhance each touchpoint.
Module 7: AI for Customer Service Excellence
- AI email assistants
- Complaint response generation
- Difficult customer scenarios
- Knowledge base creation
- FAQ automation
- AI call summaries
- Response consistency
Hands-on Exercise
Participants will create:
- Complaint responses
- Customer apology emails
- Live chat responses
- Escalation messages
- Service recovery scripts
Module 8: AI for Customer Insights & Relationship Management
- Customer feedback analysis
- Survey analysis
- Review analysis
- Sentiment detection
- Customer segmentation
- Loyalty prediction
- Churn prediction
- Next Best Action recommendations
Activity
Analyse customer reviews and identify:
- Positive themes
- Pain points
- Improvement opportunities
- Customer expectations
Module 9: Prompt Engineering for Sales, Marketing & Customer Experience
- Anatomy of a great prompt
- Role prompting
- Context prompting
- Persona prompting
- Chain-of-thought prompting (where appropriate)
- Iterative prompting
- Prompt libraries
- Prompt templates
Workshop
Build a reusable AI Prompt Library for:
- Sales
- Marketing
- Customer Service
- Leadership
- Daily productivity
Practical Activities Throughout the Programme
- AI Readiness Self-Assessment
- Build an Ideal Customer Profile (ICP)
- Create Buyer Personas with AI
- Generate Sales Emails & LinkedIn Messages
- Develop Marketing Campaigns
- Write SEO-Optimised Social Media Content
- Design Customer Journey Maps
- Draft Customer Service Responses
- Analyse Customer Feedback with AI
- Build a Personal AI Prompt Library
