INTRODUCTION FOR AI-POWERED MARKETING CONTENT CREATION WITH CHATGPT & MODERN AI TOOLS
This comprehensive 2-day hands-on workshop is designed to empower marketing and communication professionals with the practical skills to leverage artificial intelligence (AI) for modern content creation, digital marketing, and brand communication. Participants will gain hands-on experience with leading AI tools, including ChatGPT, Perplexity, Napkin, Gamma, Sora, NotebookLM, and Custom GPT Chatbots, to streamline content planning, research, copywriting, visual storytelling, and campaign development. The program demonstrates how AI can significantly improve productivity, accelerate content production, and maintain consistent brand messaging across multiple digital channels while reducing the time spent on repetitive marketing tasks.
Throughout the workshop, participants will learn how to generate ideas, conduct market and competitor research, create compelling marketing copy, structure high-impact presentations, and repurpose content for websites, social media, email marketing, blogs, and other digital platforms. Using the proven RICE framework (Research, Ideation, Creation, and Evaluation), participants will develop an end-to-end AI-powered content creation workflow that supports every stage of the customer journey—from awareness and consideration to conversion and customer engagement. By the end of the program, participants will be equipped with practical AI prompting techniques, reusable workflows, and ready-to-implement strategies that enhance content quality, improve marketing efficiency, strengthen digital communication, and drive better marketing performance across various industries.
LEARNING OBJECTIVE
By the end of the training, participants will:
- Understand how to use ChatGPT for end-to-end strategic content creation
- Leverage AI for ideation, content generation, research, and optimization
- Apply the RICE model using AI tools at every stage
- Generate text, visual, video, and presentation content across platforms
- Develop feedback loops and data-informed iteration processes
LEARNING OUTCOMES
Participants will be able to:
- Develop a multi-channel content plan using ChatGPT
- Build a custom GPT for internal marketing knowledge use
- Generate campaign visuals and videos using tools like Gamma and Sora
- Generate text, visual, video, and presentation content across platforms
- Summarize content research and generate mind maps with NotebookLM & Napkin
- Present a strategic marketing campaign using AI-generated materials
WHO SHOULD ATTEND
- Marketing & Brand Teams
- Social Media Executives
- Corporate Communication Departments
- Startups, SMEs, and Entrepreneurs
PREREQUISITES
- Basic understanding of marketing and content planning
- Comfortable using web applications and typing prompts
- Familiarity with tools like Google Docs or Canva (optional)
WHO SHOULD ATTEND
- Marketing & Brand Teams
- Social Media Executives
- Corporate Communication Departments
- Startups, SMEs, and Entrepreneurs
METHODOLOGY
- 50% Guided Practical Labs (Real Prompting)
- 20% Case-Based Demonstrations
- 20% AI Tool Simulations
- 10% Mini Projects & Feedback
COURSE OUTLINE
Day 1: Research, Ideation & Planning
Module 1: AI in Strategic Marketing
- Introduction to AI for content creators
- RICE Framework with ChatGPT: Research, Ideation, Creation, Evaluation
- Prompt engineering essentials: role, context, tone, and task
- Activity: Create content ideas using strategic role-based prompts
Module 2: Competitive Research with Perplexity & NotebookLM
- Competitor messaging & positioning analysis
- Internal document summarization using NotebookLM
- Activity: Generate research summary slides from competitor content.
Module 3: Journey-Based Content Planning
- Customer journey mapping using AI (Awareness → Conversion → Retention)
- Content ideas aligned with customer lifecycle
- Activity: Generate a full-funnel content plan using ChatGPT.
Module 4: AI-Powered Ideation with Napkin & Custom GPTs
- Brainstorming headlines, themes, and angles
- Mindmap generation with Napkin
- Build a GPT to answer FAQs, tone rules, or brand storytelling
- Activity: Map a campaign strategy with mind maps + chatbot
Module 5: Narrative Strategy & Story Design
- Aligning brand voice with audience emotion
- Linking messaging across platforms
- Activity: Develop a brand story arc for a 7-day campaign
Wrap-Up Day 1: Mini project briefing & Q&A
Day 2: Content Creation, Formats & Optimization
Module 6: Multi-Format Content Generation
- Creating diverse formats (blogs, emails, ads, reels)
- Prompt structures for short vs long-form copy
- Activity: Generate 1 copy block for each platform
Module 7: Visual & Video Creation with Canva AI, Gamma & Sora
- Designing posters and banners using AI visuals
- Creating slide decks with Gamma (auto layout + brand themes)
- Video generation overview with Sora (short-form AI)
- Activity: Create visual content + slides using AI-generated copy
Module 8: Evaluation & Continuous Optimization
- Using ChatGPT to review and improve your content
- AI-driven editing: tone, format, clarity, CTA impact
- Activity: Content review + refinement
Module 9: Measuring Impact & Building Feedback Loops
- Using AI to evaluate campaign engagement.
- Drafting improvement actions from feedback data
- Activity: Build a feedback action plan with GPT prompts
Module 10: Final Project & Presentation
- Participants present a 3-part campaign:
- Strategic research summary
- Content plan (ideation to visuals)
- Sample assets (copy, image, slide)
- Peer + trainer feedback
Wrap-Up: Certificate & Resource Pack
Keywords: AI training, AI Powered Marketing, marketing using AI, Marketing using Chatgpt
