Public Program
GOOGLE ADS AND SEARCH ENGINE OPTIMIZATION (SEO) MASTERY
Course Introduction
This 2-day training program on Google Ads and SEO is designed to equip participants with the knowledge and skills to master digital advertising and search engine optimization for business growth. The program covers a comprehensive range of topics, starting with an introduction to Google Ads, campaign types, and effective keyword research, followed by crafting high-performing ad copies and setting up optimized campaigns. It also delves into the fundamentals of SEO, including on-page and off-page strategies, keyword research, and technical optimization, while highlighting the synergy between SEO and Google Ads. Through a blend of theoretical learning, practical exercises, and live demonstrations, participants will gain actionable insights to plan, execute, and integrate Google Ads and SEO strategies for maximum ROI.
Course objective
Comprehensive Understanding of Google Ads:
Participants will be able to explain the purpose, functionality, and key benefits of Google Ads, including various campaign types such as Search, Display, Shopping, and Vide
Proficiency in Keyword Research and Targeting:
Participants will acquire skills to conduct effective keyword research using tools like Google Keyword Planner, differentiate between long-tail and short-tail keywords, and apply match types for better targeting.
Crafting High-Performing Ads:
Participants will learn to create compelling ad copies by using effective headlines, descriptions, and CTAs, as well as utilizing ad extensions to enhance campaign performance.
Effective Campaign Setup and Optimization:
Participants will gain the ability to structure ad campaigns, set appropriate budgets and bidding strategies, and configure geotargeting, ad scheduling, and audience segmentation for better results.
Introduction to SEO and Its Role in Digital Marketing:
Participants will understand the fundamentals of SEO, including the differences between on-page and off-page SEO, key ranking factors, and how SEO complements Google Ads strategies.
Practical Skills in On-Page Optimization and SEO Keyword Research:
Participants will develop hands-on expertise in optimizing meta titles, descriptions, headers, and URLs, as well as conducting keyword research with a focus on user intent and relevance for SEO.
Who Should Attend
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Course Content
Module 1: Introduction to Google Ads
- Overview of Google Ads and how it works
- Key benefits of using Google Ads
- Understanding the Google Ads interface and dashboard
- Types of Google Ads campaigns (Search, Display, Shopping, Video, etc.)
Module 2: Keyword Research and Targeting
- Importance of keywords in Google Ads
- Tools for keyword research (Google Keyword Planner, Ubersuggest, etc.)
- Long-tail vs. short-tail keywords
- Negative keywords and their role in campaigns
- Setting up keyword match types (Broad Match, Phrase Match, Exact Match)
Module 3: Writing Effective Ads
- Key elements of a high-performing Google ad
- Crafting compelling headlines and descriptions
- Best practices for call-to-action (CTA)
- Ad extensions and how to use them effectively
- Examples of successful ad copies
Module 4 : Campaign Setup and Optimization
- Structuring campaigns and ad groups
- Setting a budget and bidding strategies
- Ad scheduling and targeting settings
- Geotargeting and audience segmentation
- Live walkthrough: Creating a campaign from scratch
Module 5: Introduction to SEO
- What is SEO? Understanding how search engines work.
- On-page vs. Off-page SEO: The key differences and importance of both.
- Key ranking factors in search engines
- How SEO complements Google Ads
Module 6: Keyword Research for SEO
- The importance of Keyword Research in SEO.
- Tools and Techniques for Effective Keyword Research.
- Understanding User Intent and Keyword Relevance.
Module 7: On-Page Optimization
- Optimizing meta titles and descriptions
- Importance of headers (H1, H2, H3 tags)
- SEO-friendly URLs and site architecture
- Content optimization: Keywords, readability, and relevance
- Hands-on: Optimizing sample webpages
“Enhance your skills with our expert-led training—register today and take your career to the next level!”
- 9 & 10 APRIL 2024
- WED & THU
- 9AM - 5PM
- OTC TRAINING CENTRE SDN BHD SUBANG, SELANGOR / LIVE ZOOM TRAINING
By: HYBRID PUBLIC PROGRAM
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