INTRODUCTION FOR VIDEO EDITING MASTERY FOR CORPORATE SOCIAL MEDIA
In today’s digital world, engaging video content is key to capturing attention and building brand presence. “Video Editing Mastery for Corporate Social Media” is a hands-on training designed to equip professionals with the skills to create impactful, platform-ready videos. Over two days, participants will learn essential editing techniques, explore advanced tools like colour grading and sound design, and master the art of storytelling to align with corporate branding. Whether you’re creating promotional clips, team culture videos, or product highlights, this training will help you produce good-quality content that stands out in the crowded social media landscape.
COURSE DETAILS
- Type of Course: Technical (Video editing)
- Type of Training: Face to Face, Workshop
- Skills Area: Communications; Creativity & Innovation
- Duration: 2 Days
- Level of Certification: Certificate of Completion
- Certification Body: By Training Provider upon successful completion, recognizing their commitment.
TARGET AUDIENCE
Employees responsible for marketing, employer branding, internal communications.
LEARNING OUTCOMES
At the end of this program, participants will be able to:
- Identify the requirements and best practices for creating platform-specific social media videos, including aspect ratios, duration, and audience expectations.
- Plan and storyboard corporate video content tailored to a target audience and brand identity.
- Apply video editing techniques, such as cutting, transitions, text overlays, and branding elements, to create professional-quality videos.
- Analyse corporate video examples and evaluate their effectiveness in conveying a message and engaging the audience.
- Produce optimized social media videos using advanced editing techniques, such as colour grading, sound design, and motion graphics.
COURSE OUTLINE
Day 1: Foundations and Storytelling for Social Media
- Overview of Social Media Platforms: Formats, requirements, and audience expectations.
- Introduction to Editing Software: Basics of tools like Adobe Premiere Pro, CapCut, or DaVinci Resolve.
- Basic Editing Concepts: Timeline, cutting, transitions, and adding music.
- Activity to import and organise footages in editing software.
- Create short teaser video using basic cuts and transitions.
Day 2: Advanced Techniques and Final Projects
- Advanced Editing Techniques: Colour grading, sound design, and motion graphics.
- Optimization for Social Media: Export settings for different platforms and compression tips.
- Trends in Corporate Social Media Videos: Current practices and innovations.
- Produce short corporate video with techniques learnt.
- Review and optimise storytelling.
LEARNING ACTIVITIES
- Training / Coaching
- Interactive presentations
- Case Studies
- Group discussions
- Role-playing / lab exercises
- Participants are encouraged to actively engage with the content and apply what they learn in real-world scenarios.
