INTRODUCTION FOR STRATEGIC MANAGEMENT FOR BUSINESS GROWTH AND SUSTAINABILITY
In an increasingly competitive and rapidly evolving business environment, organizations need leaders and managers who can think and act strategically. This 2-day training program on Strategy Management is designed to equip participants with the knowledge, tools, and techniques to develop, implement, and evaluate effective business strategies. The program integrates theoretical frameworks with practical exercises to ensure that participants can apply strategic thinking in real-world scenarios to drive organizational success and sustainability.
TRAINING OUTCOME
- By the end of the course, you would be able to:
- Understand the fundamental concepts, processes, and importance of strategic management.
- Analyze internal and external environments using established strategic analysis tools.
- Formulate effective strategies aligned with organizational vision, mission, and objectives.
- Develop actionable strategic plans with clear performance indicators.
- Align resources, people, and processes to achieve strategic goals.
- Monitor and evaluate strategic performance to ensure adaptability and continuous improvement.
- Strengthen leadership capabilities to champion and drive strategic initiatives.
- Foster a strategic mindset to respond effectively to dynamic market challenges.
TARGET AUDIENCE
- C-level Executives (CEO, CFO, COO, CTO)
- Senior and Middle Managers
- Department Heads and Business Unit Leaders
- Strategy and Planning Officers
- Project Managers and Team Leaders
METHODOLOGY
- Interactive Lectures and Presentations
- Case Studies and Best Practice Reviews
- Group Discussions and Brainstorming Sessions
- Hands-on Exercises and Role-Playing
- Action Plan Development for Immediate Application
COURSE CONTENT
Module 1: Introduction to Strategic Management
- Definition and Importance of Strategic Management
- Linking Strategy to Vision, Mission, and Core Values
- Characteristics of Effective Strategies
- Case Study: Successful Strategy in a Global Company
Module 2: Strategic Planning Tools and Frameworks
- SWOT Analysis for Strategy Formulation
- Ansoff’s Growth Matrix
- BCG Matrix for Portfolio Management
- Hands-on Activity: Applying Strategic Tools to a Real Case
Module 3: Strategy Formulation and Alignment
- Setting Strategic Objectives and Goals
- Aligning Strategies with Organizational Vision and Mission
- Balancing Long-term vs. Short-term Strategies
- Workshop: Drafting a Basic Strategic Plan
Module 4: Strategy Implementation – Turning Plans into Action
- Translating Strategies into Action Plans
- Organizational Structure and Culture Alignment
- Overcoming Barriers to Implementation
- Role-Play Activity: Managing Resistance to Change
Module 5: Strategic Leadership
- Leadership’s Role in Strategy Execution
- Driving Engagement and Communication in Strategic Change
- Building Strategic Leadership Competencies
- Group Discussion: Lessons from Strategic Leadership Failures
Module 6: Sustaining Strategic Growth and Innovation
- Embedding a Strategic Culture in Organizations
- Innovation as a Driver of Competitive Advantage
- Building Agility and Resilience in Strategy
- Action Planning: Creating a 90-Day Strategic Action Roadmap
