Course Overview
Social-First Video Production & Content Development Masterclass is 2-day programme equips media publishing teams with practical skills in creating platform-native video content for TikTok, Instagram, and Facebook. Participants will learn storytelling, mobile videography, editing techniques, content repurposing, and platform-specific optimisation strategies to improve audience engagement and content reach. The programme emphasises hands-on application and real-world publishing workflows.
Learning Outcome
Upon completion, participants will be able to:
- Develop social-first video content strategies
- Apply storytelling techniques for short-form video
- Execute mobile videography and shooting techniques
- Edit videos for different social platforms
- Repurpose editorial content into multi-platform formats
- Optimise content performance using engagement metrics
Who Should Attend
- Content Team
- SMG Brand Studio
- Marketing Team
- Editorial & Social Media Team
Methodology
The programme adopts a practical, participant-centred learning approach:
- Interactive lectures
- Case studies & platform analysis
- Hands-on shooting exercises
- Group video production projects
- Practical editing workshops & presentation sessions
Duration : 14 Hours (2 Days)
Training Aids / Materials
1. Participant Equipment
- Smartphone with video recording capability
- Laptop/tablet for editing
- Earphones/headphones
- Charger & power bank
2. Production Equipment
- Tripod or smartphone stabiliser
- Wireless/lapel microphone
- Basic LED lighting setup
- Extension plugs & charging stations
3. Software & Apps
- CapCut / VN / Canva
- Social media apps (TikTok, Instagram, Facebook)
- Google Drive or cloud sharing platform
- Subtitle/captioning tools
4. Training Materials
- Presentation slides
- Scriptwriting templates
- Storyboard worksheets
- Shot list checklist
- Content planning templates
- Platform format guidelines
5. Hands-On Practice Materials
- Sample articles/news content
- Brand guideline references
- Sample social media videos for analysis
- Group production exercise brief
These aids support practical, production-focused learning and hands-on video creation activities throughout the training programme.
Course Content
Day 1 — Strategy, Storytelling & Production
1. Social-First Media Landscape
- Evolution of short-form content
- TikTok vs Instagram vs Facebook ecosystems
- Audience behaviour & content consumption patterns
2. Platform-Specific Content Strategies
- TikTok trends & discovery
- Instagram Reels storytelling
- Facebook engagement formats
- Choosing suitable formats for publishers
3. Storytelling for Social Video
- Hook creation
- Story arcs for short-form content
- Emotional & informative storytelling
- News-to-social adaptation
4. Scriptwriting & Storyboarding
- Script structure
- Shot planning
- Caption & CTA planning
→ Hands-On: Create script & storyboard
5. Mobile Videography & Shooting Techniques
- Framing, lighting, audio & camera angles
- Interview & presenter shooting
- B-roll capture
- Vertical video production
→ Hands-On: Shoot social-first video content
Day 2 — Editing, Repurposing & Optimisation
6. Short-Form Video Editing
- Transitions, captions, pacing & subtitles
- Editing styles for TikTok/Reels/Facebook
- Retention-focused editing
→ Hands-On: Edit vertical short-form video
7. Content Repurposing Workflow
- Article → video
- Video → transcript → article/social post
- Multi-platform adaptation
→ Hands-On: Repurpose content into multiple formats
8. Performance Optimisation
- Engagement metrics
- Retention analysis
- Thumbnail & caption optimisation
9. Final Group Presentation
- Continue shoot, edit & publish-ready video
- Video showcase
- Trainer review & optimisation feedback
Peer discussion & improvement recommendations
