INTRODUCTION FOR CORPORATE SOCIAL RESPONSIBILITY (AWARENESS)
Corporate Social Responsibility (CSR) is a type of self-regulation that demonstrates a company’s responsibility and commitment to improving communities and society through various environmental and social initiatives. You are accountable for the social and environmental effects of your company as a business leader. Leading businesses nowadays carry out their CSR activities in accordance with company policies or standards because they understand how important CSR is to a company’s brand reputation, talent retention, and overall business performance.
COURSE OUTCOME
- As CSR is mandatory for organizations, trained managers shall be able to share the best experiences and ideas with the organization that will derive maximum value from the operations
- Better understanding of an organization’s relationship with its environment and stakeholders will lead to efficiency in business functions
- Company can build upon its reputation by showcasing that it is sensitive towards its environment and society through relevant CSR initiatives
- By better understanding the concept of sustainability, the organization can implement the principles of sustainability in its practices and usage of resources, resulting in the long-term survival of the organization.
METHODOLOGY
- Highly Interactive Session, with a bilateral approach to the subject matter allowing participants to share incidences at respective work locations.
- Short Video Presentation
- Mind Mapping and Recap Sessions
- Workshop Session – allowing participants to have a hands on participation in the application of planning, implementation, execution and compliance inspections strategies and work in synergy with other participants
- Ice Breaking / Monotony Breaking Sessions – Purpose of rejuvenating the mind
- Encourage team work
DURATION
1 Day
COURSE CONTENT
Module 1: Basics of Corporate Social Responsibility
- Corporation as a part of society
- Profit making as the primary motive
- Effect of the organization on society
- Sustainability in operations
- Carrying accountability
- Maintaining transparency
- Business case for and against the CSR
- The Social Contract
Module 2: Sustainability
- Brundtland report, 1987- strategies for sustainable development
- Our common future
- Components of sustainability: societal influence, environmental impact, etc.
- Model of Corporate Sustainability
- Distributable Sustainability
- GRI standard
Module 3: Models of Corporate Social Responsibility
- Friedman Model
- Ackerman Model
- Environmental Integrity and Community Model
- Corporate Citizenship Model
- New Model of CSR
Module 4: Strategies for CSR
- Degree of Social Responsibility
- Rejection strategy
- Adversary strategy
- Resistance strategy
- Compliance strategy
- Accommodation strategy
- Proaction strategy
- CSR Continuum
Module 5: Corporate Ethics and Ethical Philosophies
- Deontological ethics
- Utilitarianism
- Ethical Relativism
- Ethical Objectivism
- Components of corporate behaviour
- The pyramid of corporate behaviour
- Role of Corporate Culture
- Whistle blowing
Module 6: Corporate Governance
- Link between corporate governance and CSR
- The triple bottom line
- Goals of corporate governance
- Tools of corporate governance
- Consequences of poor corporate governance
Module 7: Types of CSR
- Environmental Responsibility
- Ethical Responsibility
- Philanthropic Responsibility
- Economic Responsibility
- Legal Responsibility
Module 8: Measurement and Reporting of Performance
- Determinants of good performance
- Performance from different perspectives
- Performance metrics
- Social accounting
- Model for social performance
- The balanced scorecard
- Environmental audit
Module 9: CSR in Globalization
- High influence of moral values
- Impact of cultural tendencies
- CSR in global business community
- Effect of aware public
- Balance between economic growth and inequality
Module 10: Role of Manager in CSR Strategy Building
- Profit maximization
- Managers and business ethics
- Organizational culture and styles of leadership
- Strategic planning
- Planned and emergent CSR strategy
- Agency theory
- Information asymmetry
Module 11: Human Rights and CSR
- Role of human resource in economic activity of the business
- Environmental activity affecting human element
- Direct and indirect contact of organization with human element
- Respecting human rights
Module 12: Latest in CSR
- Emerging trends in CSR
- Challenges faced during CSR activity
- Corporate social innovation
- Shared value creation
- Best Practices
