AI Productivity Masterclass for Malaysian SMEs
Course Overview
Artificial Intelligence (AI) is becoming an essential business tool for Malaysian SMEs seeking to improve productivity, reduce costs, streamline operations, and remain competitive in an increasingly digital economy. This intensive two-day masterclass provides participants with practical knowledge and hands-on experience using leading AI tools such as ChatGPT, Gemini, Microsoft Copilot, Canva AI, Claude, Perplexity, and AI-powered automation platforms to simplify daily work, enhance decision-making, improve communication, and increase business efficiency. Participants will learn how to apply AI across administration, marketing, sales, customer service, finance, operations, and management while developing practical workflows that save time and improve work quality. Through real business scenarios, interactive workshops, and implementation planning, participants will leave with the confidence and skills to integrate AI into their organisations immediately.
Learning Outcomes
By the end of this programme, participants will be able to:
- Understand how AI can improve productivity across SME functions.
- Use leading AI tools to automate routine business tasks.
- Write effective prompts to generate accurate and high-quality outputs.
- Produce professional emails, reports, presentations, and business documents with AI.
- Create marketing content and sales communications more efficiently.
- Enhance customer service through AI-assisted communication and analysis.
- Streamline business operations using AI-powered workflows and automation.
- Analyse business data to support informed decision-making.
- Identify AI opportunities that deliver measurable productivity gains and cost savings.
Target Audience:
- SME Owners,
- Entrepreneurs,
- Managers,
- Executives,
- Administrative Professionals,
- Sales & Marketing Teams,
- Operations Personnel and
- Business Support Staff
Course Content
DAY 1 : BUILDING AI PRODUCTIVITY FOUNDATIONS
Module 1: Understanding AI and the Future of Work
- Introduction to Artificial Intelligence
- Generative AI vs Predictive AI
- AI trends affecting Malaysian SMEs
- Opportunities and limitations of AI
- AI myths and misconceptions
- Responsible and ethical AI use
- Overview of popular AI tools:
- ChatGPT
- Gemini
- Canva AI
- NotebookLM
Activity
- AI Productivity Self-Assessment
Module 2: Mastering AI Prompt Engineering
- Anatomy of an effective prompt
- Role prompting
- Context prompting
- Persona prompting
- Structured prompting
- Refining AI responses
- Prompt libraries
- Common prompting mistakes
Hands-on Workshop
Participants build a reusable prompt library for their daily work.
Module 3: AI for Office Productivity
- Email drafting
- Business correspondence
- Meeting agendas
- Meeting minutes
- Report writing
- Proposal drafting
- Policy documentation
- SOP creation
- Document summarisation
- Translation and proofreading
Practical Exercise
Generate:
- Professional emails
- Reports
- Meeting minutes
- Business proposals
- SOP templates
Module 4: AI for Communication & Presentations
- Presentation creation
- Speech writing
- Business storytelling
- Executive summaries
- Internal communications
- Customer communications
- Canva AI for presentations
- AI-assisted visual design
Workshop
Create a professional business presentation using AI.
DAY 2 : AI FOR BUSINESS GROWTH & AUTOMATION
Module 5: AI for Marketing & Sales Productivity
- Content creation
- Social media planning
- SEO writing
- Sales emails
- Buyer personas
- Marketing campaigns
- Product descriptions
- AI-powered customer engagement
Activity
Develop a complete one-month content and sales campaign for an SME.
Module 6: AI for Customer Service Excellence
- Email response generation
- Complaint handling
- Service recovery
- FAQ development
- Customer feedback analysis
- AI sentiment analysis
- Personalised customer communication
Practical Exercise
Develop AI-assisted responses for common customer service scenarios.
Module 7: AI for Business Operations
- Task management
- Project planning
- Process documentation
- Scheduling assistance
- Inventory planning
- Procurement support
- Knowledge management
Module 8: AI for Data Analysis & Decision-Making
- Sales analysis
- Financial summaries
- Customer insights
- Business dashboards
- Trend identification
- SWOT analysis
- Competitor research
- Risk identification
Workshop
Analyse business data and generate actionable recommendations using AI.
Practical Activities Throughout the Programme
- AI Productivity Assessment
- Prompt Engineering Lab
- Email & Report Writing Workshop
- Presentation Creation Challenge
- Marketing Content Sprint
- Customer Service Response Simulation
- Business Process Mapping
