Course Overview
AI-Powered Social Media Video Strategy, Content Creation & Performance Optimisation
This 2-day AI-Powered Social Media programme equips participants with practical skills to use AI tools for social media video strategy, content planning, scriptwriting, visual prompting, AI-assisted video production, digital presenter concepts, workflow design and performance optimisation. The AI-Powered Social Media course is designed as a practical content production lab, where participants learn the thinking process behind effective content and apply AI to create usable outputs for their organisation or personal brand.
Who Should Attend
- Business owners and entrepreneurs
- Marketing, communication and social media teams
- Sales and business development teams
- HR, L&D and internal communication teams
- Trainers, coaches, consultants and educators
- Professionals responsible for creating or managing digital content
Prerequisites
- Basic computer and internet browsing skills
- Basic understanding of social media platforms such as TikTok, Instagram, Facebook or LinkedIn
- No advanced design, editing or programming background required
- Participants are encouraged to bring a laptop and one real business/product/service topic to work on
Learning Outcomes
By the end of the AI-Powered Social Media programme, participants will be able to:
- Explain how social media platforms distribute and recommend video content.
- Identify suitable content formats for TikTok, Instagram, Facebook and LinkedIn.
- Use AI tools to support content research, ideation, planning and scriptwriting.
- Develop content pillars and platform-specific content angles for a brand or organisation.
- Create short-form video scripts using practical storytelling frameworks.
- Generate effective AI prompts for image, video and social media content creation.
- Apply basic editing and retention strategies for social media videos.
- Explore AI avatar and digital presenter use cases for marketing, communication and training.
- Build a simple AI-assisted content production workflow.
- Apply responsible AI practices, including fact-checking, copyright awareness and editorial review.
- Create a basic content performance optimisation plan.
Course Structure
| Day | Focus Area | Participant Output |
| Day 1 | Social media strategy, content discovery, AI planning and scriptwriting | Content pillars, content ideas, hooks and one short-form video script |
| Day 2 | AI visual/video prompting, digital presenter concepts, workflow and optimisation | Visual/video prompts, avatar use case, workflow map and performance checklist |
Course Content
Day 1: Social Media Strategy, Content Discovery & AI Planning
| Module | Topic | Learning Outcome | Practical Activity |
| 1 | Today’s social media and video-first landscape | Explain how short-form video, attention behaviour and recommendation systems affect content reach. | Review good vs weak content examples and identify hook, message, visual and CTA. |
| 2 | Platform behaviour and content formats | Compare suitable content formats for TikTok, Instagram, Facebook and LinkedIn. | Match different business objectives with the right platform content format. |
| 3 | AI-assisted content research and trend discovery | Use AI to generate content ideas, analyse audience interests and identify relevant content angles. | Create an AI content brief based on audience, brand, offer and goal. |
| 4 | Content pillars and brand messaging | Develop content pillars that support brand positioning, trust-building and business objectives. | Build 3 content pillars and 10 AI-assisted content ideas. |
| 5 | Scriptwriting and storytelling for social media video | Create short-form video scripts using hook, problem, message, proof and CTA structure. | Write one 30-second video script and generate 3 alternative hooks. |
Day 2: AI Content Production, Workflow & Performance Optimisation
| Module | Topic | Learning Outcome | Practical Activity |
| 6 | AI visual and video content creation | Write structured prompts for AI image and video generation using subject, action, style, camera, lighting and format. | Create 3 image/video prompts based on the Day 1 script. |
| 7 | AI avatar, digital presenter and clone-yourself concepts | Identify practical AI presenter use cases for marketing, training, sales and internal communication. | Design one digital presenter or avatar content use case. |
| 8 | Editing for attention, retention and CTA | Apply basic editing principles to improve clarity, pacing, retention and call-to-action effectiveness. | Turn a script into a simple shot list with visual, caption and CTA notes. |
| 9 | AI-assisted content workflow | Design a repeatable workflow from research to publishing, approval and repurposing. | Map a weekly AI-assisted content workflow for a team or individual. |
| 10 | Performance optimisation and responsible AI use | Review basic performance indicators and apply responsible AI checking practices. | Complete a content performance checklist and responsible AI review checklist. |
Training Methodology
| Method | Purpose |
| Mini lecture | Explain key concepts in a clear and structured manner. |
| Live demonstration | Show practical AI-assisted content creation workflows. |
| Guided prompt practice | Help participants improve AI outputs through better briefing and iteration. |
| Case study review | Compare good and weak content examples to strengthen judgment. |
| Hands-on activity | Enable participants to create content ideas, scripts, prompts and workflows. |
| Group sharing and feedback | Improve participant outputs through discussion and trainer feedback. |
| Action planning | Support workplace application after the training. |
Assessment Method
| Assessment Type | Description |
| Formative assessment | Q&A, trainer observation, discussion and group sharing during activities. |
| Practical task | Participants create content pillars, hooks, scripts, prompts and workflow maps. |
| Final output review | Participants present a simple AI-assisted content plan or workflow. |
| Implementation checklist | Participants complete a workplace action plan for applying the training. |
Participant Deliverables
- Three content pillars for their brand or organisation
- Ten AI-assisted content ideas
- Three strong social media hooks
- One short-form video script
- Three AI image or video prompts
- One AI avatar or digital presenter use case
- One weekly AI-assisted content workflow
- One content performance optimisation checklist
- One responsible AI review checklist
Suggested AI Tools for Demonstration
The AI-Powered Social Media course should focus on practical workflow rather than tool overload. The trainer may demonstrate a small set of tools depending on participant readiness and available access.
| Purpose | Example Tools |
| Research, ideation and writing | ChatGPT, Gemini or Claude |
| Visual generation | Adobe Firefly, Midjourney or similar AI image tools |
| Video generation | Veo, Kling, Seedance or similar AI video tools |
| Digital presenter / avatar | HeyGen or similar avatar platform |
| Editing and repurposing | CapCut, Canva or platform-native editing tools |
Trainer Capability Alignment
| Trainer Strength | Course Relevance |
| Creative Director background | Supports brand direction, visual quality, content judgment and storytelling. |
| AI Creative Trainer experience | Supports practical AI tool demonstrations and prompt workflow guidance. |
| Brand Consultant experience | Supports content pillars, positioning, messaging and audience alignment. |
| Social media and content creation work | Supports hooks, carousel thinking, short-form video formats and content planning. |
| Digital presenter / avatar knowledge | Supports AI avatar, digital twin and clone-yourself use cases. |
| HRD Corp trainer profile | Supports structured delivery, learning outcomes, activities and workplace application. |
Scope Control for Delivery
- The course is not positioned as an advanced video editing software class.
- The course does not require participants to master every AI tool in the market.
- The focus is on content thinking, AI briefing, practical workflow and workplace application.
- Demonstrations should use 3 to 5 core tools only to avoid overwhelming participants.
- Final outputs should remain practical: content pillars, hooks, script, prompts, workflow and checklist.
Recommended HRD Positioning Statement
This is a practical AI-Powered Social Media : AI-assisted content strategy and production workflow course for modern workplace communication, marketing and social media teams.
