INTRODUCTION FOR AI-POWERED MARKETING CONTENT CREATION WITH CHATGPT & MODERN AI TOOLS
This 2-day hands-on workshop empowers marketing and communication professionals to master AI-driven content creation using tools such as ChatGPT, Perplexity, Napkin, Gamma, Sora, NotebookLM, and Custom GPT Chatbots. Participants will learn how to ideate, generate, structure, and repurpose marketing content across customer journey stages, supported by real-world frameworks like RICE (Research, Ideation, Creation, Evaluation).
LEARNING OBJECTIVE
By the end of the training, participants will:
- Understand how to use ChatGPT for end-to-end strategic content creation
- Leverage AI for ideation, content generation, research, and optimization
- Apply the RICE model using AI tools at every stage
- Generate text, visual, video, and presentation content across platforms
- Develop feedback loops and data-informed iteration processes
LEARNING OUTCOMES
Participants will be able to:
- Develop a multi-channel content plan using ChatGPT
- Build a custom GPT for internal marketing knowledge use
- Generate campaign visuals and videos using tools like Gamma and Sora
- Generate text, visual, video, and presentation content across platforms
- Summarize content research and generate mind maps with NotebookLM & Napkin
- Present a strategic marketing campaign using AI-generated materials
WHO SHOULD ATTEND
- Marketing & Brand Teams
- Social Media Executives
- Corporate Communication Departments
- Startups, SMEs, and Entrepreneurs
PREREQUISITES
- Basic understanding of marketing and content planning
- Comfortable using web applications and typing prompts
- Familiarity with tools like Google Docs or Canva (optional)
WHO SHOULD ATTEND
- Marketing & Brand Teams
- Social Media Executives
- Corporate Communication Departments
- Startups, SMEs, and Entrepreneurs
METHODOLOGY
- 50% Guided Practical Labs (Real Prompting)
- 20% Case-Based Demonstrations
- 20% AI Tool Simulations
- 10% Mini Projects & Feedback
COURSE OUTLINE
Day 1: Research, Ideation & Planning
Module 1: AI in Strategic Marketing
- Introduction to AI for content creators
- RICE Framework with ChatGPT: Research, Ideation, Creation, Evaluation
- Prompt engineering essentials: role, context, tone, and task
- Activity: Create content ideas using strategic role-based prompts
Module 2: Competitive Research with Perplexity & NotebookLM
- Competitor messaging & positioning analysis
- Internal document summarization using NotebookLM
- Activity: Generate research summary slides from competitor content.
Module 3: Journey-Based Content Planning
- Customer journey mapping using AI (Awareness → Conversion → Retention)
- Content ideas aligned with customer lifecycle
- Activity: Generate a full-funnel content plan using ChatGPT.
Module 4: AI-Powered Ideation with Napkin & Custom GPTs
- Brainstorming headlines, themes, and angles
- Mindmap generation with Napkin
- Build a GPT to answer FAQs, tone rules, or brand storytelling
- Activity: Map a campaign strategy with mind maps + chatbot
Module 5: Narrative Strategy & Story Design
- Aligning brand voice with audience emotion
- Linking messaging across platforms
- Activity: Develop a brand story arc for a 7-day campaign
Wrap-Up Day 1: Mini project briefing & Q&A
Day 2: Content Creation, Formats & Optimization
Module 6: Multi-Format Content Generation
- Creating diverse formats (blogs, emails, ads, reels)
- Prompt structures for short vs long-form copy
- Activity: Generate 1 copy block for each platform
Module 7: Visual & Video Creation with Canva AI, Gamma & Sora
- Designing posters and banners using AI visuals
- Creating slide decks with Gamma (auto layout + brand themes)
- Video generation overview with Sora (short-form AI)
- Activity: Create visual content + slides using AI-generated copy
Module 8: Evaluation & Continuous Optimization
- Using ChatGPT to review and improve your content
- AI-driven editing: tone, format, clarity, CTA impact
- Activity: Content review + refinement
Module 9: Measuring Impact & Building Feedback Loops
- Using AI to evaluate campaign engagement.
- Drafting improvement actions from feedback data
- Activity: Build a feedback action plan with GPT prompts
Module 10: Final Project & Presentation
- Participants present a 3-part campaign:
- Strategic research summary
- Content plan (ideation to visuals)
- Sample assets (copy, image, slide)
- Peer + trainer feedback
Wrap-Up: Certificate & Resource Pack
