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AI AND INNOVATION TRAINING PROGRAMME: INNOVATION FOR VALUE CREATION, NEW MARKETS AND SALES EXCELLENCE

Disclaimer:
This training topic is currently available for in-house sessions only, with a minimum requirement of 5 participants. Public program sessions are not available at the moment. The public program date will be announced when scheduled.

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Course Overview

AI and Innovation Training Programme: Innovation for Value Creation, New Markets and Sales Excellence : This programme strengthens participants’ ability to use innovation as a practical lever for business value, market growth, and stronger commercial performance. It focuses on value-added innovation, identifying new customer and market opportunities, and linking innovation initiatives to sales excellence. Participants will apply structured tools to identify opportunities, evaluate ideas, and convert selected ideas into practical action plans.

Through interactive discussions, practical workshops, case studies, and action planning activities, participants will gain the knowledge and confidence to foster innovation within their organizations, enhance customer value propositions, explore new market opportunities, and improve overall business competitiveness.

Course Objectives

By the end of this programme, participants will be able to:

  • Explain the role of innovation in business growth, competitiveness, and value creation.
  • Identify value-added innovation opportunities in products, services, processes, and customer experience.
  • Explore new customer segments, unmet needs, and market opportunities through innovation thinking.
  • Link innovation initiatives to stronger sales outcomes, customer engagement, and differentiation.
  • Develop practical innovation ideas and an action plan relevant to the participant’s business context.

Learning Outcomes

  • Define innovation in a practical business context and distinguish between improvement and growth-focused innovation.
  • Identify opportunities for value-added innovation in current offerings, workflows, and customer interactions.
  • Generate ideas for new customer groups, channels, or market positioning based on unmet needs and market gaps.
  • Apply innovation thinking to support customer value proposition development and sales excellence.
  • Present a simple innovation action plan linked to business and commercial priorities.

Who Should Attend

Managers, executives, team leads, business development staff, sales personnel, marketing staff, operations staff, and functional leaders involved in growth, customer engagement, or business improvement.

Course Content

Day / ModuleDurationTopic CoverageLearning OutcomesMethodology
Day 1. Module 1
Innovation Mindset and Business Value		2 Hours
  • What innovation means in a business context
  • Types of innovation and business relevance
  • Innovation as a driver of growth and competitiveness
  • Common barriers to innovation
  • Building an innovation mindset in teams
  1. Explain innovation in practical business terms
  2. Recognise why innovation matters for business performance
  3. Identify barriers that limit innovation in teams and organizations
Briefing, discussion, examples
Day 1. Module 2
Value Added Innovation		2.5 Hours
  • Understanding customer value and business value
  • Improving products, services, and internal processes
  • Incremental improvement versus breakthrough improvement
  • Identifying inefficiencies and missed value
  • Prioritising ideas by impact and feasibility
  1. Identify value-added opportunities in products, services, and workflows
  2. Evaluate innovation ideas based on customer and business value
  3. Prioritise practical innovation opportunities for action
Case discussion, guided exercise
Day 1. Module 3
Innovation Tools for Problem Solving and Opportunity Finding		2.5 Hours
  • Root cause thinking and opportunity identification
  • Idea generation methods
  • Customer pain points and unmet needs
  • Simple innovation frameworks for teams
  • Group exercise on opportunity mapping
  1. Use structured methods to identify innovation opportunities
  2. Generate ideas based on customer and business pain points
  3. Apply a simple innovation framework to real work scenarios
Workshop activity, group work
Day 2. Module 4
New Customers and New Markets		3 Hours
  • Understanding changing customer needs
  • Spotting emerging segments and market gaps
  • New channels, offerings, and positioning
  • Expanding beyond existing customers
  • Group work on market opportunity mapping
  1. Identify possible new customer segments and market opportunities
  2. Analyse customer needs and gaps in the current market approach
  3. Propose innovation ideas for market expansion
Facilitated discussion, mapping exercise
Day 2. Module 5
Innovation Linked to Sales Excellence		2.5 Hours
  • Connecting innovation to sales outcomes
  • Improving value proposition and customer conversations
  • Innovation in customer experience and solution selling
  • Differentiation in competitive selling
  • Turning innovation into stronger sales execution
  1. Explain how innovation supports stronger sales performance
  2. Improve customer value propositions through innovation thinking
  3. Identify practical ways to apply innovation in sales and customer engagement
Case study, role-based application
Day 2. Module 6
Innovation Action Planning		1.5 Hours
  • Turning ideas into action
  • Prioritising quick wins and longer-term initiatives
  • Roles, ownership, and follow-up
  • Group presentation of innovation ideas
  • Personal or team action plan
  1. Develop a simple innovation action plan
  2. Present a business-relevant innovation proposal
  3. Define next steps for implementation in the workplace
Presentation, feedback, action planning

Proposed Two-Day Itinerary

DayTimeSessionRemarks
Day 19:00 AM – 9:30 AMOpening, introductions, programme overview, and expectations settingTrainer-led
 9:30 AM – 11:30 AMModule 1. Innovation Mindset and Business ValueInteractive input
 11:30 AM – 11:45 AMMorning breakBreak
 11:45 AM – 1:15 PMModule 2. Value Added Innovation, Part 1Case discussion
 1:15 PM – 2:15 PMLunch breakBreak
 2:15 PM – 3:15 PMModule 2. Value Added Innovation, Part 2Guided exercise
 3:15 PM – 3:30 PMAfternoon breakBreak
 3:30 PM – 5:30 PMModule 3. Innovation Tools for Problem Solving and Opportunity FindingWorkshop
Day 29:00 AM – 9:15 AMRecap of Day 1 and briefing for Day 2Trainer-led
 9:15 AM – 11:15 AMModule 4. New Customers and New Markets, Part 1Group exercise
 11:15 AM – 11:30 AMMorning breakBreak
 11:30 AM – 12:30 PMModule 4. New Customers and New Markets, Part 2Opportunity mapping
 12:30 PM – 1:30 PMLunch breakBreak
 1:30 PM – 4:00 PMModule 5. Innovation Linked to Sales ExcellenceApplied discussion
 4:00 PM – 4:15 PMAfternoon breakBreak
 4:15 PM – 5:45 PMModule 6. Innovation Action PlanningPresentation and action plan
 5:45 PM – 6:00 PMProgramme wrap-up and evaluationClose
AI AND INNOVATION TRAINING PROGRAMME: INNOVATION FOR VALUE CREATION, NEW MARKETS AND SALES EXCELLENCE

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✅ 100% HRD Corp Claimable — No Upfront Payment Needed

If your company is an active HRD Corp contributor, you pay nothing upfront under the SBL-Khas scheme. Minimum 5 participants for a full in-house claim.

Inhouse Program Process:

  1. WhatsApp or email us — we prepare your training proposal & quotation
  2. Customize the training based on your industry and requirements
  3. Confirm the training outline and schedule
  4. HR registers the course on eTRiS (at least 7 working days before)
  5. HRD Corp issues an approval letter
  6. Attend the training
  7. We’ll submit the HRD Corp course fee claim after training

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