INTRODUCTION FOR BRAND AND MARKETING INTEGRATION FOR TRADITIONAL AND DIGITAL
Brand and Marketing Integration for Traditional and Digital Training program provides participants with a comprehensive understanding of how to create cohesive marketing strategies that align brand identity and messaging across both traditional and digital platforms. By exploring the roles of print, radio, TV, and digital channels like social media and content marketing, attendees will learn how to design integrated campaigns that maximize audience engagement and ensure consistent brand positioning. The program emphasizes practical skills such as audience segmentation, content adaptation, performance measurement, and budget optimization. It also prepares participants to future-proof their marketing strategies by integrating emerging technologies like AI and automation, enabling them to stay competitive in a rapidly evolving landscape
BENEFITS
- Comprehend Brand Identity and Positioning: Participants will understand how to maintain consistent brand identity and positioning across traditional and digital platforms.
- Master Traditional and Digital Marketing Strategies: Learners will gain insights into leveraging both traditional marketing techniques (print, radio, TV) and digital channels (social media, SEO, content marketing).
- Develop Integrated Marketing Campaigns: Attendees will learn how to create unified, cross-platform marketing campaigns that bridge the gap between offline and online efforts.
- Adapt Content for Multiple Channels: Participants will learn how to tailor content to suit different platforms, ensuring messaging consistency while adjusting for platform-specific needs.
- Execute Audience Segmentation: Learners will be able to effectively segment and target their audience across traditional and digital channels using data-driven strategies.
- Measure Campaign Performance Across Platforms: Participants will understand how to track and measure success for integrated campaigns, using appropriate KPIs and metrics for both traditional and digital efforts.
- Leverage Social Media to Amplify Traditional Campaigns: Attendees will gain skills in integrating social media strategies with traditional marketing to extend campaign reach and impact.
- Create Seamless Customer Experiences: Participants will learn how to design customer journeys that transition smoothly between offline and online interactions, enhancing brand engagement.
- Future-Proof Marketing Strategies: Attendees will understand how to integrate emerging technologies (AR/VR, AI, automation) into their brand and marketing strategies to stay competitive in the evolving media landscape.
METHODOLOGY
- Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
- Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
- Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
- Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
- Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
- Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
- Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
- Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
- Demonstrations. Demonstrate the steps being taught or the processes being adopted.
- Other activities.
- Create a personal action plan
- Paraphrase important or complex points in the lecture
WHO MUST ATTRND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
COURSE CONTENT
Day 1: 9.00am – 5.00pm
MODULE 1 : Understanding Brand Identity and Positioning
- Defining brand identity in both traditional and digital spaces
- Brand positioning: Ensuring consistency across offline and online channels
- Case studies of successful integrated brands
Module 2 : Traditional Marketing Methods: The Role They Still Play
- Print, radio, TV, and outdoor advertising: Strategies that still work
- Engaging consumers through traditional media
- Leveraging traditional media to drive digital success
Module 3 : Bridging the Gap Between Traditional and Digital
- How traditional marketing can complement digital strategies
- Building campaigns that integrate both offline and online components
- Examples of cross-platform campaigns
Module 4 : Content Marketing for Traditional and Digital Media
- Crafting a unified message: Adapting content to different channels
- Long-form vs. short-form content: When to use which
- Tools for managing multi-platform content creation
Module 5 : Audience Segmentation Across Platforms
- Understanding audience behavior in both traditional and digital spaces
- Targeting strategies for different mediums
- Using data to refine targeting and segmentation
Day 2: 9.00am – 5.00pm
Module 6: Measuring Success in Traditional and Digital Marketing
- KPIs for traditional vs. digital campaigns
- Metrics that matter: How to measure ROI across integrated campaigns
- Tools for tracking and reporting performance
MODULE 7 : Digital Marketing Trends and Tools
- Exploring the latest trends in digital marketing (AI, automation, etc.)
- How new tools (SEO, SEM, social media) fit into your broader strategy
- Case studies of brands effectively using digital trends
Module 8 : Social Media Integration with Traditional Campaigns
- How to amplify traditional campaigns through social media
- Using digital influencers to complement traditional media exposure
- Case studies on social media and traditional marketing synergy
Module 9 : Building a Holistic Customer Experience
- Creating seamless customer experiences from offline to online
- Multi-channel customer service integration
- The role of customer feedback in improving both online and offline experiences
Module 10 : Future-Proofing Your Marketing Strategy
- reparing for future shifts in both traditional and digital marketing
- Integrating new technologies like AR/VR, AI, and big data into marketing
- Developing a flexible strategy that adapts to evolving media landscapes
