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DIGITAL MARKETING AND SOCIAL MEDIA MARKETING (SMM) MASTERCLASS

Course Introduction

This comprehensive 2-day digital marketing training is designed to equip participants with the knowledge and skills to effectively leverage key digital platforms, including Facebook, Instagram, YouTube, LinkedIn, and TikTok, for business success. Participants will explore core strategies such as creating professional profiles, developing targeted ad campaigns, and utilizing platform-specific content strategies to maximize engagement. The program also emphasizes the importance of analytics for performance measurement and provides tools like ChatGPT and Canva to streamline content creation and design. By the end of the training, participants will have the ability to create cohesive digital marketing strategies, implement long-term content plans, and adapt to the ever-evolving digital landscape.

Who Should Attend?

  • Website Owners & Bloggers
  • Digital Marketers & SEO Professionals
  • Business Owners & Entrepreneurs
  • Content Writers & Copywriters
  • Freelancers & Web Developers
  • E-commerce Store Owners
  • Marketing & Social Media Managers
  •  

Course objective

  • Understand Key Digital Marketing Trends and Strategies

Identify current trends in digital marketing and align them with organizational goals.

  • Analyze and Predict Customer Behavior in the Digital Space

Understand how customers interact with digital platforms and tailor marketing strategies to their needs.

  • Develop and Implement Effective Social Media Strategies

Design platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, and YouTube that drive engagement and conversions.

  • Optimize Social Media Profiles for Maximum Visibility

Create and enhance professional business profiles across multiple platforms to establish a strong online presence.

  • Create and Manage Social Media Ads Effectively

Choose appropriate ad formats, manage campaigns, and target the right audience on platforms such as Facebook, Instagram, YouTube, and TikTok.

  • Leverage Platform-Specific Content Marketing Techniques

Develop platform-specific content strategies (e.g., Stories and Reels for Instagram, video tutorials for YouTube) to maximize audience reach and engagement.

  • Utilize Analytics to Measure and Improve Performance

Interpret platform analytics to assess campaign performance and refine strategies for better results.

  • Create a Long-Term Content Strategy and Calendar

Develop a sustainable content marketing plan, balance diverse content types, and leverage collaborations and user-generated content to maintain audience interest and growth

 

Course Content

Day 1: 9.00am – 1.00pm

 

Module 1: Introduction to Digital Marketing

  • Overview of digital marketing trends and strategies
  • Understanding customer behavior in the digital space
  • Defining marketing goals (brand awareness, lead generation, conversions)

Module 2 : Maximising Facebook

  • Understanding fcaebook
  • Facebook Content Marketing Best Practices
  • Choose ad formats
  • Manage ads
  • Target the right audience Facebook Content Marketing Best Practices

Module 3 : Instagram Marketing

  • Building a professional Instagram profile
  • Instagram content strategy: Posts, Stories, Reels, and Ads
  • Utilizing Instagram analytics for growth
  • Tips for maximizing engagement

Module 4 : YouTube Marketing

  • Creating a YouTube channel for business
  • Developing video content strategies (tutorials, ads, vlogs)
  • YouTube SEO: Titles, tags, descriptions, and thumbnails
  • Running YouTube Ads for targeting specific audiences
  • Social Media strategy as well as a long-term content strategy

Day 2: 9.00am – 1.00pm

Module 1: LinkedIn Marketing

  • Leveraging LinkedIn for B2B marketing
  • Optimizing company and personal LinkedIn profiles
  • LinkedIn content strategy: Articles, posts, and Ads
  • Building professional networks and generating leads

Module 2:  TikTok Marketing

  • Overview of TikTok as a marketing platform
  • Creating engaging and shareable content
  • Understanding TikTok’s algorithm and trends
  • Running TikTok Ads: Types and best practices

Module 3: Search Engine Optimization (SEO) Essentials and Google Ads

  • What SEO is and why it is crucial for online visibility and organic reach.
  • How Search Engines Work: Insight into how search engines like Google index and rank websites, including factors that influence rankings.
  • Content Creation: Strategies for creating SEO-friendly content that drives traffic and engagement.
  • Functionalities and benefits of Google Ads in digital marketing campaigns.
  • Campaign Types: Explanation of various campaign types such as Search, Display, Video, and Shopping, and when to use each.
  • Keyword Research and Selection

Module 4: Content Marketing Strategy and AI

  • Develop a comprehensive content calendar for multiple platforms to ensure consistent posting.
  • Balance promotional, educational, and entertaining content to engage diverse audiences effectively.
  • Repurpose content creatively across platforms for maximum reach and impact.
  • Collaborate with influencers and leverage user-generated content to enhance credibility and expand reach.
  • Utilize tools like ChatGPT and Canva to streamline content creation and design visually appealing materials.

By:   HYBRID PUBLIC PROGRAM

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