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INTRODUCTION FOR DIGITAL MASTERY: A COMPREHENSIVE GUIDE TO SOCIAL MEDIA MARKETING, GOOGLE ADS, SEO, AND AI FOR BUSINESS GROWTH

More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

COURSE OBJECTIVE

• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business
• Maximizing the use of ai in content development for social media marketing
• Understanding the different types of ads available in google ads
• Exploring SEO

COURSE CONTENT

Day 1

Module 1: Understanding Social Media Marketing  

• Overview of Social Media Marketing
• Why use Social Media?
• How Social Media Marketing Differs from
• Traditional Marketing
• The power of social proof

Module 2: Maximising  Facebook 

• The Benefits of using Facebook Marketing
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy

Module 3: Instagram & Linkedin 

• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats

Module 4: Maximising YouTube and youtube shorts  

• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices

Module 5 : Tik tok and Threads  

• Tik tok ad format 
• Tik tok ad structure
• Creative best practice
• Maximizing the use of threads

Day 2

Module 6: Branding and content development

• The concept of the Brand
• Content marketing starts with a great story
• Brand storytelling – the role of branding and the concept of storytelling
• Branded content vs. traditional advertising approach

Module 7: Introduction to Google Ads 

• Overview of : Search, Display, Video, and
• Shopping Ads.
• Keyword Research
• Crafting Your First Campaign

Module 8: Introduction to SEO 

• What is SEO? Understanding how search engines work.
• Understanding SERPs: Features, types of results, and the importance of ranking.
• The importance of Keyword Research in SEO.

Module 9: AI tools for marketers  

• New ai tools that are available 
• How to use chatgpt effectively
• Chatgpt prompts
• Ai tools to boost productivity
• Ai tools to help with social media marketing
• Maximizing various different types of ai tools available 

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.