SOCIAL MEDIA MARKETING AND BRANDING DEVELOPMENT
INTRODUCTION FOR SOCIAL MEDIA MARKETING AND BRANDING DEVELOPMENT
More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, LinkedIn, YouTube, and Instagram. Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand. This intensive 2-day Social Media Marketing and branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, delegates will learn how to create, grow, and measure Social Media Marketing campaigns and manage their brand. Throughout the course, delegates will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing and branding efforts.
• New to or looking to learn more about the latest social media trends
• Looking for an overview of social media or get to grips with the platforms
• Enhancing your knowledge of the latest trends and developments
• Wanting to learn about best practice
• Confused about the best platforms for your organisation to achieve its goals
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing social media activities
• Looking to monitor and measure your social media efforts
• Creating a social media marketing plan for your business
• understanding the impact of the organization’s corporate image on its long-term success,
• understanding how the corporate image directly impacts the organization’s ability to build long-term, mutually rewarding relationships with customers,
• identify the requirements for effective and strong corporate branding,
WHO MUST ATTEND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations. Demonstrate the steps being taught or the processes being adopted.
• Other activities.
• Create a personal action plan
• Paraphrase important or complex points in the lecture
Day 1: 9.00am – 5.00pm
Understanding Social Media Marketing
• Overview of Social Media Marketing
• Why use Social Media?
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof
• The Benefits of using Facebook Marketing
• Facebook Content Type Vs. Marketing objective achieved
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy
Instagram & Linkedin
• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats
Module 4 :
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices
• Ad Formats on YouTube
• Hands On YouTube Advertising Exercise
Day 2: 9.00am – 5.00pm
The Strategic content planning process
• The Strategic Planning Process
• Setting Your Vision
• Situational Analysis
• Targeting and Segmenting
• Goals, Objectives, and KPI’s
• Content development
• Content do’s and don’t’s Acticity – content Brainstorming
Understanding Brand Management
• The importance to company value
• Strategic implications
• How brands drive growth
Module 7 :
Creating Ultimate Brands
• rules for creating Ultimate Brands
• Consumers’ perceptions and expectations of added value
• Brands as a risk reducer
Module 8 :
Managing Powerful Brands
• 5 criteria for creating and managing Brand Equity
• Brand Extension Strategies
• Creating and maintaining customer loyalty through branding