OBJECTIVES OF MAXIMIZING GOOGLE ADS 

• New to or looking to learn more about Google ads
• Enhancing your knowledge of goggle ads and developments
• Wanting to learn about best practice
• Already using social media and looking to increase your return on investment
• Looking for tools to optimise your existing platforms
• Looking to monitor and measure your goggle ads

WHO MUST ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

METHODOLOGY

• Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
• Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
• Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job work together to create problems as well as solutions.
• Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to the class. Read aloud a prewritten summary and compare this with participants’ impressions.
• Q & A sessions. Informal question-and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor, followed by a question-and-answer period and a discussion period.
• Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
• Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
• Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
• Demonstrations.  Demonstrate the steps being taught or the processes being adopted.
• Other activities.
  • Create a personal action plan
  • Paraphrase important or complex points in the lecture

COURSE CONTENT

Day 1 & 2

Maximising Google Ads

• setting up and managing your Google Ads campaigns.
• fundamentals of Google Search campaigns
• fundamentals of Google Display campaigns
• fundamentals of Google Video campaigns
• fundamentals of Shopping campaigns
• fundamentals of measuring digital ad performance
• Learn Google’s measurement tools to help grow your business through intelligent data collection and analysis.

Google Ads Display

• Identify campaign types on Goggle display ads
• Reach users on google display ads
• Increase efficiency with automated bidding
• Deliver the right message on goggle display ads
• Increase conversions with performance planner

Google ads Search

• Explore the value of goggle search
• Understand the google ads auction
• Deliver the right message with text ads
• Make ads relevant with search ad extensions
• Increase efficiency with automated bidding
• Reach valued customers with search audiences
• Boost performance with optimization score
• Increase conversion with performance planner

Google ads measurement

• Turn business objectives into marketing goals
• Assign value to what is being measured
• Evaluate results and take action
• Get acquainted with conversion tracking
• Set up conversion tracking to meet your goals
• Analyse and optimize with conversion data

Google ads videos

• Discover the value of YouTube
• Connect with your audience on YouTube
• Know video ad formats
• Explore creative essentials for YouTube
• Understand YouTube for action

Shopping ads

• Grow your business with goggle
• Reach more customers with shopping campaign
• Drive shoppers in-store with local product ads
• Promote your brand with showcase shopping ads
• Grow your business with goggle ads
• Increase efficiency with automated bidding
• Increase conversions with performance planner

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.