MARKETING IN A DIGITAL WORLD (EVERYTHING YOU NEED TO KNOW ABOUT MARKETING WITH SOCIAL MEDIA)
INTRODUCTION FOR MARKETING IN A DIGITAL WORLD (EVERYTHING YOU NEED TO KNOW ABOUT MARKETING WITH SOCIAL MEDIA)
More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? This intensive 2-day Social Media Marketing workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, students will learn how to create, grow, and measure Social Media Marketing campaigns. Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.
- New to or looking to learn more about the latest social media trends
- Looking for an overview of social media or get to grips with the platforms
- Enhancing your knowledge of the latest trends and developments
- Wanting to learn about best practice
- Confused about the best platforms for your organisation to achieve its goals
- Already using social media and looking to increase your return on investment
- Looking for tools to optimise your existing social media activities
- Looking to monitor and measure your social media efforts
- Creating a social media marketing plan for your business
WHO MUST ATTEND
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads,
deepen customer relationships, increase brand awareness, improve public perception and drive sales.
- Quizzes. For long, complicated training, stop periodically to administer brief quizzes on information presented to that point. Begin sessions with a prequiz and let participants know there will also be a follow-up quiz. Trainees will stay engaged in order to improve their prequiz scores on the final quiz. Further this will motivate participants by offering awards to the highest scorers or the most improved scores.
- Small group discussions. Break the participants down into small groups and give them case studies or work situations to discuss or solve. This is a good way for knowledgeable veteran employees to pass on their experience to newer employees.
- Case studies. Adults tend to bring a problem-oriented way of thinking to workplace training. Case studies are an excellent way to capitalize on this type of adult learning. By analyzing real job-related situations, employees can learn how to handle similar situations. They can also see how various elements of a job worktogether to create problems as well as solutions.
- Active summaries. Create small groups and have them choose a leader. Ask them to summarize the lecture’s major points and have each team leader present the summaries to
the class. Read aloud a prewritten summary and compare this with participants’ impressions.
- Q & A sessions. Informal question- and-answer sessions are most effective with small groups and for updating skills rather than teaching new skills. For example, some changes in departmental procedure might easily be handled by a short explanation by the supervisor,
followed by a question-and-answer period and a discussion period.
- Question cards. During the lecture, ask participants to write questions on the subject matter. Collect them and conduct a quiz/review session.
- Role-playing. By assuming roles and acting out situations that might occur in the workplace, employees learn how to handle various situations before they face them on the job. Role-playing is an excellent training technique for many interpersonal skills, such as customer service, interviewing, and supervising.
- Participant control. Create a subject menu of what will be covered. Ask participants to review it and pick items they want to know more about. Call on a participant to identify his or her choice. Cover that topic and move on to the next participant.
- Demonstrations. Demonstrate the steps being taught or the processes being adopted.
- Other activities.
- Create a personal action plan
- Paraphrase important or complex points in the lecture
Module 1: Begin Social Media Marketing
- Social Media Marketing
- How Social Media Marketing Differs from Traditional Marketing
- The power of social proof
Module 2: Maximising Facebook
- Understanding Facebook
- Facebook Content Marketing Best Practices
- Choose ad formats
- Increase in-store sales
- Manage ads
- Measure ad performance
- Build awareness
- Drive consideration
- Get creative inspiration
- Get started with advertising
- Increase online sales
- Target the right audience Facebook
- Content Marketing Best Practices
- Setting a Facebook Content Strategy
Module 3: Instagram
- Introduction to Instagram
- Instagram Best Practices
- Instagram Advertising
- Bring your business story to life with Instagram Stories
- Instagram Ad Formats
- Instagram Buying Objectives
- Instagram for Businesses
- Marketing on Instagram
- Marketing goals
- Instagram profiles
- Creative inspiration
Module 4:Maximizing the use of LinkedIn
- Best Practices for using LinkedIn Personal & Corporate LinkedIn Pages
- Advertising On Linked & ad formats
- How to optimize your LinkedIn Profile to get 10x more visibility and generate leads
Module 5: Respond to New Changes in the Industry by Maximising YouTube
- The Power of Video Marketing
- YouTube Channel & its Best Practices
- The Power of Video Marketing
- Video Marketing Best Practices
- YouTube Channel & its Best Practices
- Ad Formats on YouTube
- Creating your youtube channel from
- YouTube Channel Art & Profile Icon
- Customizing Your YouTube Channel Layout
- Uploading your videos
- The youtube studio
- Playlists on youtube
- Growing a successful youtube channel
- Livestreaming on youtube
Module 6: Develop a Strategy Based on Your Niche
- Understanding your business objectives for content marketing
- Researching your audience – what are their goals and objectives
- Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place
- Case Study: planning a clear business objectives for content marketing
Module 7: Communication and Branding as Power
- The concept of the Brand
- Content marketing starts with a great story
- Brand storytelling – the role of branding and the concept of storytelling
Energy: Build Momentum with Timing and Creativity
- This part of the course will offer delegates a framework for devising their own Social Media strategy as well as a long-term content strategy.
- Defining your Social Media Objectives – a thorough discussion on your objectives and what to measure
- Who are you communicating with and why? Practical exercise to discuss the different social media content strategies based on customer segmentation
- What to say… and when! How to set the tone of voice, the way you will deliver your messages, based on who you are interacting with
- Social media – is not one person…? What are the major do’ and don’t s. Silos to avoid and how to deal with them.
Driving Customer Retention
- Social Customer Retention: The key to success – strategies for turning existing customers into your brand ambassadors through social media
- Driving Customer Engagement – How to use social selling to drive revenues
Module 10: Social Media Crisis Management
- Managing bad reviews and comments
- Social media crisis management
- Social media do’s and don’ts