INTRODUCTION FOR GOOGLE ADS AND SEARCH ENGINE OPTIMISATION

You will be able to learn the basic Search Engine Optimization, Keyword Research, Local SEO, How to optimize SEO, and latest SEO Tips & Tools. Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. This program also covers a basic of SEO and Google ads to maximize your marketing needs.

COURSE OBJECTIVES

• New to or looking to learn more about Goggle ads
• Enhancing your knowledge of goggle ads and developments
• Wanting to learn about best practice
• Already using social media and looking to increase your return on investment
• Looking for tools to optimize your existing platforms
• Looking to monitor and measure your goggle ads
• Discover SEO competitive research techniques and tips
• Learn the basics of SEO and the how the major search engines work.
• Extensive SEO keyword research overview.

WHO MUST ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

METHODOLOGY

• Videos
• Activities
• Sharing of success stories

COURSE CONTENT

Day 1

Maximizing Goggle Ads

• setting up and managing your Google Ads campaigns.
• fundamentals of Google Search campaigns
• fundamentals of Google Display campaigns
• fundamentals of Google Video campaigns
• fundamentals of Shopping campaigns
• fundamentals of measuring digital ad performance
• Learn Google’s measurement tools to help grow your business through intelligent data collection and analysis.

Google Ads Display

• Identify campaign types on Goggle display ads
• Reach users on google display ads
• Increase efficiency with automated bidding
• Deliver the right message on goggle display ads
• Increase conversions with performance planner

Google ads Search

• Explore the value of goggle search
• Understand the google ads auction
• Deliver the right message with text ads
• Make ads relevant with search ad extensions
• Increase efficiency with automated bidding
• Reach valued customers with search audiences
• Boost performance with optimization score
• Increase conversion with performance planner

Google ads measurement

• Turn business objectives into marketing goals
• Assign value to what is being measured
• Evaluate results and take action
• Get acquainted with conversion tracking
• Set up conversion tracking to meet your goals
• Analyse and optimize with conversion data

Google ads videos

• Discover the value of YouTube
• Connect with your audience on YouTube
• Know video ad formats
• Explore creative essentials for YouTube
• Understand YouTube for action

Shopping ads

• Grow your business with goggle
• Reach more customers with shopping campaign
• Drive shoppers in-store with local product ads
• Promote your brand with showcase shopping ads
• Grow your business with goggle ads
• Increase efficiency with automated bidding
• Increase conversions with performance planner

Day 2

SEO

Module 1

• Learn how to determine exactly what your ideal buying audience is searching for.
• Learn how to tap into windows of opportunities nearly instantly without stress.
• Learn the most powerful insider uses of the keyword research tools
• Step by step guidance on how to create content and in what order
• Examples of what type of content works best
• How to gain maximum advantage from your Web copy

Module 2 :

• How to quickly optimize your pages without fooling with code for hours
• Review all of the ways to get your pages indexed by search engines.
• Learn the most effective ways to get your pages submitted and accepted.
• How to monitor and benchmark your Web visibility

Module 3:

Keyword (Behavioral Trend Analysis)

• You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
• Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
• (New session) “Keyword forensics” how to discover hidden evidence of search behaviors

MODULE 4:

• Sponsored Search (PPC) Online Advertising
• Advanced Google Analytics
• Advanced Search Console
• Video SEO
• Mobile Search & SEO

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.