INTRODUCTION FOR DIGITAL MARKETING STRATEGY

In recent years, the social media networks have gained worldwide popularity. What started off as Gen-Y’s rage to learn new web technologies, has now been extended to Gen-X and Baby Boomers – who have the real purchasing power – to employ the platform for socializing, promoting themselves to potential employers and advocating brands.

As the trend continues, innovative marketers are quick to identify the impact of social networking on their brands and how interactive marketing could significantly boost the effectiveness of their campaigns, gain valuable selling time and influence the purchase decision. As a result, an increasing number of businesses are venturing out into the realm of social media and the recent numbers unveiled by Interactive Marketing Forecast provides evidence to this

The market dynamics has shifted radically in the recent years from push to pull business model, putting consumers in control. Now, organizations must build personal connection and shape perception to drive purchase behavior and foster brand advocacy. Social media marketing is the solution to acquire, retain and grow profitable consumers.

This intensive, two day training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.

KEY OUTCOMES

• An overview of Digital Marketing
• Connecting your business with local and international customers by fully utilising Google+ Local & Google Places
• Unleash the true power of Facebook, LinkedIn and
• Inbound Digital Marketing concepts and Implementation
• Search Engine Optimisation
• Google AdWords – Search Engine Marketing & Display Advertising
• Video Marketing – YouTube
• Facebook & LinkedIn Advertising
• Integrating social media marketing into the overall strategic plan of your organisation
• Increasing traffic by building a tried and tested social media marketing program

WHO WILL ATTEND

Decision-makers and emerging leaders across all sectors who are serious in improving their organizational capabilities – spanning technical, operational and management roles:

• CEO
• COO
• VP
• General Manager
• Heads of Department
• Senior Manager
• Senior Executive
• Workforce Planning
• Human Resources
• Project Management
• Operations Management

COURSE CONTENT

DAY ONE:

Module 1

Digital Marketing – Overview

• A brief overview about digital marketing and all relevant set of activities:
  • Search Engine Optimization
  • Search Engine Marketing
• Google AdWords
• Facebook
• LinkedIn
• YouTube
  • Social Media Marketing
  • Video Marketing – YouTube

Module 2

Google ads

• Google ads
• Goggle marketing platform
• Goggle ad manager
• Goggle ads display
• Goggle ads search
• Goggle measurement
• Goggle ads video
• Shopping ads

Module 3

Search Engine Optimization

• What is SEO and why SEO become so common in digital marketing?
• How Search Engine works?
• Does SEO take time to see results?
• SEO Tips that every website owner, designer, blogger and content writer need to know!

Module 4

The Strategic Content Planning

• What is content
• Creating content
• Content creation tools
• Content do’s and dont’s
• Variety of content
• Content brainstorming

DAY 2:

Module 1

Maximizing Social media

• Facebook
• Instagram
• Youtube
• Linkedin

Module 2

Social Media Marketing strategy

• Exploring Social Media Marketing Strategy
  • Setting up Social Media Goals
  • Be Selective. Start Slow!
    • Find out where your targeted people connect
    • Popular Social Media Networks
    • Facebook Fans vs Talking about this
    • Boost Post
    • Facebook Graph Search – SEO for Facebook
  • Knowing your Audience
    • Setting up Facebook Ads for your targeted demographics and their interests
    • Setting up LinkedIn Ads for your targeted industry or prospects
    • Hashtags: Applying the best practices & tools to boost awareness

Session: Case Studies (Brief about the case studies)

Module 3

Implementing Social Media / Engaging your Audience

• Tips to write social media updates
• What & When to Post and how often?
• When your Facebook users are online – Optimal Scheduling Tool
• Automating Social Media updates using Buffer
• Bringing people back to your website while curating content
• Creating & Editing Amazing photos for your social media update without knowing graphic
• designing/Photoshop
• Social Media Images’ Dimensions
• Scheduling your social media updates
• The 80/20 Rule

HOW TO ENQUIRY FROM US?

1. Fill in the form below and submit to us.
2. Initiate a conversation via live chat on the bottom left of our website by stating: “Hi, my name is [your-name], I‘ve already submitted the form for this training.”
3. We‘ll promptly reach out to you regarding the training you‘re interested in.