GOOGLE ADS AND SEARCH ENGINE OPTIMISATION

GOOGLE ADS AND SEO MASTERY

INTRODUCTION FOR GOOGLE ADS AND SEO MASTERY

Dive into the dynamic world of digital marketing with our intensive 2-day training program, designed to master the intricacies of Google Ads and SEO. This comprehensive course is meticulously structured into 5 engaging modules, offering a blend of foundational insights and advanced strategies tailored for immediate application. Whether you’re aiming to enhance your digital footprint, boost your website’s visibility, or drive targeted traffic with precision, our expert-led sessions will equip you with the knowledge and tools essential for success. From the basics of setting up Google Ads campaigns and conducting thorough keyword research to exploring cutting-edge SEO techniques and optimizing landing pages, this training promises a transformative learning experience. Embrace the opportunity to elevate your marketing skills, stay ahead of the competition, and achieve measurable results in the digital landscape.

 

COURSE CONTENT

Module 1: Introduction to Google Ads

  • Overview of Google Ads: Understanding the platform and its capabilities.
  • Types of Google Ads: Search, Display, Video, and Shopping Ads.
  • Setting Up a Google Ads Account: A step-by-step guide.

 

Module 2: Keyword Research for Google Ads

  • Understanding Keyword Intent: Navigational, Informational, and Transactional keywords.
  • Tools for Keyword Research: Google Keyword Planner and third-party tools.
  • Crafting Your First Campaign: Selecting the right keywords and match types.

 

Module 3: Introduction to SEO

  • What is SEO? Understanding how search engines work.
  • On-page vs. Off-page SEO: The key differences and importance of both.
  • Understanding SERPs: Features, types of results, and the importance of ranking.

 

Module 4: Keyword Research for SEO

  • The importance of Keyword Research in SEO.
  • Tools and Techniques for Effective Keyword Research.
  • Understanding User Intent and Keyword Relevance.

 

Module 5: Optimizing Google Ads Campaigns

  • Advanced Bidding Strategies: Understanding Manual vs. Automated bidding.
  • Ad Extensions: How to enhance your ads with additional information.
  • Analyzing and Optimizing Campaign Performance: Using Google Ads analytics
  • 00

    days

  • 00

    hours

  • 00

    minutes

  • 00

    seconds

Date

Sep 04 - 05 2024

Time

9:00 am - 5:00 pm

Leave a Reply

Your email address will not be published. Required fields are marked *